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Auction History Result

9b0188 ANNA KARENINA pressbook 1935 Greta Garbo, Fredric March, Freddie Bartholomew, ultra rare!

Date Sold 6/22/2021
Sold For: Login or Register to see sold price.


An Original Vintage Theatrical Movie Pressbook (pb; measures 14" x 20" [36 x 51 cm]; 19 pages). Also included is a herald that has 4 pages. (Learn More)

Anna Karenina, the 1935 Clarence Brown Russia romantic marriage melodrama (based on the novel by Leo Tolstoy; produced by David O. Selznick) starring Greta Garbo (in the title role as Anna Karenina), Fredric March (as Vronsky), Freddie Bartholomew ("[David Copperfield]"), Maureen O'Sullivan, Basil Rathbone, Reginald Denny, and Mischa Auer. Note that this had been one of Greta Garbo's biggest hits in 1927 when it was titled "Love", as a silent movie, and she remade it in 1935, replacing John Gilbert with Fredric March.
NOTE: Click on linked names to see a biography.
Important Added Info: Note that we have never before auctioned this pressbook!

Note that MGM, being the foremost studio of the 1930s felt they did not need to create wonderful posters for their movies, because they had so many top stars, so often their 1930s posters have simple artwork against a white background with a duotone photo of the top stars! However, they knew that they needed theater owners to book their movies, so they spent quite a bit more money on their pressbooks, often making them close to window card size, with an exact color recreation of the window card image on the cover of the pressbook, and the posters on the back cover in full color, and often a full-color sample herald, "tipped in" to the inside of one of the covers! However, they economized on the interior on these large pressbooks and used newsprint for the interior pages, which in almost every case has aged greatly and is fragile, if not brittle (see below for the exact condition of this pressbook).

Condition: fair to good, WITH CUTS. The interiors of MGM pressbooks from this period were printed on a newsprint that was exactly like what was used in newspapers at that time, and it almost always ages terribly, resulting in incredibly brittle insides. The color covers were printed on a better paper, but they tend to chip around the edges. This particular pressbook has extremely brittle interior pages, and someone tried to rescue them by putting clear tape around the edges of most pages, but it didn't really help much at all. They put heavy black tape down the spine, but that also doesn't help. There is one interior page entirely missing. On the plus side, the full-color covers are in pretty nice condition, except at the spine where the tape is, and the tipped-in herald is also in nice condition (see our images).
Learn More about condition grades

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