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Auction History Result

9e025 CHILD IS WAITING Benton WC '63 odd emphasis on black child subplot, unique advertising!

Date Sold 12/31/2009
Sold For: Login or Register to see sold price.


An Original Vintage Theatrical Unfolded Benton Window Card Movie Poster (WC; measures 13 3/4" x 22") (Learn More)

A Child is Waiting, the classic 1963 John Cassavetes mentally-and-emotionally-challenged-children-locked-away-in-institutions melodrama ("Burt Lancaster & Judy Garland take an untouched theme, and make it touching and unforgettable!"; "A child can be so many things, warmth... love... laughter... and sometimes a child can be heartbreak!"; "Only Burt Lancaster and Judy Garland could tell this untold story... And make your heart tell it over and over again!"; "If this were flesh of your flesh - would you hold it close, protect it, love it, or would you turn your back and run..."; "Burt Lancaster and Judy Garland ignite a motion picture that gives so much... that goes so far... looks so deep into the feelings of man and woman!"; "See it! - Don't be ashamed - learn the facts! This story is true! It has no color or race barriers! Because it could happen to any person or family!"; "Parents! Where is your child tonight?"; "Written by Abby Mann"; about Lancaster running a school for mentally deficient and emotionally disturbed children; daring for its time, both in its willingness to deal head-on with difficult issues, and for casting real mentally deficient actors in key roles) starring Burt Lancaster, Judy Garland, Gena Rowlands (the wife of the director, in a small, but excellent role!), Steven Hill (decades before "Law and Order"), Bruce Ritchey, Paul Stewart, and Lawrence Tierney (in a small role as Gena Rowlands' second husband)
NOTE: Click on linked names to see a biography.
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Important Added Info: Note that this Benton window card has an unusual twist to it! Burt Lancaster was quite daring in his casting true handicapped "special" children (with mental, emotional, and physical disabilities) in this movie (rather than actors), and he included a black child as one of the students (and he shows that child's black mother in a positive way, something that was not done at that time in mainstream movies). Likely because Benton mostly supplied window cards to theaters in the Deep South, they adjusted the text and images of this card so that it appears to focus on that one black child in the school, when actually, he is a very minor character! This card is made by the Benton Card Company which is a different company than the one that printed most of the window cards at that time. The Benton Card Company made mostly two-color window cards that used blown up newspaper ads. They sold their window cards cheaper than the regular ones, so many theaters used them. In the 1970s, someone bought the company and made reprints of earlier titles, but those are clearly marked. The window card offered here is from the original release of this movie! Note that this window card was never folded. Often window cards would be folded across the middle, because that would make them 11" x 14", and they could then be sent with standard folded posters. Most collectors put an added value on a window card that has never been folded.

Condition: very good to fine.
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