eMoviePoster.comAuction History Result 5c0412 MAD HOLIDAY pressbook 1936 Edmund Lowe & Elissa Landi in MGM's thrilling detective mystery! Date Sold 7/23/2020Sold For: Login or Register to see sold price. An Original Vintage Theatrical Movie Pressbook (pb; measures 14" x 19 1/2" [36 x 50 cm]; 15 pages). Also included is a herald that has 2 pages. (Learn More) Mad Holiday, the 1936 George B. Seitz detective mystery comedy ("MGM's thrilling detective mystery!"; "Join the stars! They'll take you on a - MAD HOLIDAY"; "You'll SCREAM with laughter! You'll SCREAM with thrills!"; "HE was a movie star detective! SHE was a writer of mystery novels! And then they ran smack into a real murder mystery!") starring Edmund Lowe, Elissa Landi, Ted Healy (most famous as the person who started The Three Stooges; they were first billed as "Ted Healy and his Stooges"; he let them go on their own, hiring replacement "Stooges", but that did not work out well at all!), Edgar Kennedy, Zasu Pitts, and Edmund Gwenn NOTE: Click on linked names to see a biography. Important Added Info: Note that MGM, being the foremost studio of the 1930s felt they did not need to create wonderful posters for their movies, because they had so many top stars, so often their 1930s posters have simple artwork against a white background with a duotone photo of the top stars! However, they knew that they needed theater owners to book their movies, so they spent quite a bit more money on their pressbooks, often making them close to window card size, with an exact color recreation of the window card image on the cover of the pressbook, and the posters on the back cover in full color, and often a full-color sample herald, "tipped in" to the inside of one of the covers! However, they economized on the interior on these large pressbooks and used newsprint for the interior pages, which in almost every case has aged greatly and is fragile, if not brittle (see below for the exact condition of this pressbook). Condition: good to very good, NO CUTS. The pressbook is complete and uncut. However, the interiors of MGM pressbooks from this period were printed on a newsprint that was exactly like what was used in newspapers at that time, and it almost always ages terribly, resulting in incredibly brittle insides. The color covers were printed on a better paper, but they tend to chip around the edges. This particular pressbook was once folded across the middle and there is wear on that fold. Learn More about condition grades
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