ARE YOU LOOKING TO BUY MOVIE POSTERS OR RELATED ITEMS? We are the world's leading auctioneer of movie posters and related items. You are currently on one of our non-auction pages. We hold 4,000 to 5,000 auctions every FOUR WEEKS. To learn more about our auctions, click here. To register to bid on our auctions, click here.


In the past 32 years, we have auctioned MORE movie paper for MORE money than ANY other auction company, period!

EVERY item we auction starts at $1, with NO reserve, and NO buyers premium, and EVERY item is honestly described, with an unenhanced super-sized image!

We charge consignors the lowest rates of ANY major auction, and we have held over 1,834,000 online auctions!

Go to our current auctions in our Auction Galleries, and you will quickly see why we are the most trusted auction site! was founded in 1999 as the first all-movie poster auction website. We have auctioned well over 1.8 MILLION posters (movie and NON-movie), lobby cards, stills and related items through our auctions since 1999, surely the most of any online auction! - The most trusted vintage original movie poster site & the only major online auction with no buyers premiums!

Did you know... what the auction policy called "buyer beware" is (and that the ONLY major auction without it is

Return to Did You Know Archive
Added: 09/09/2019
EVERY major auction there is (not just movie poster auctions, but also all other auctions that auction vintage material of any kind) has a policy called "buyer beware". This means that all items they auction are "as is" and that there are no returns, and that the auction is not responsible even if they misrepresent what they are selling. If the item is not what was represented, then the buyer is "stuck" with it.

In movie poster terms, this usually comes down to three kinds of issues:
1) An item is NOT from the year claimed (usually it is a re-release sold as an original)
2) An item is NOT in the condition it was represented to be in (usually this is because important defects were conveniently "missed" and the item received a higher grade than it deserved)
3) The amount of restoration an item has had was misrepresented (usually only a small amount of restoration is revealed, when the item has actually had extensive restoration)

Auctions claim they need this policy because they can't take the time required to thoroughly research every item, and that they can't hire long term experts capable of accurately grading items (and just as important, able to detect restoration and the extent of it). They say there would be no auctions if they had to give the kind of warranty that the most respected long time dealers give.

When I set up in 1990 (it was called Bruce Hershenson Vintage Movie Posters back then) I set out to prove every major auction company wrong! I said that MY company would have NO buyer beware, and that EVERY item we auction would have a LIFETIME GUARANTEE as to originality and that I would take back any item within one week of receipt if it had been misdescribed in ANY way.

Critics claimed I could never continue doing this, and that before long I would be forced to adopt the same "buyer beware" standards of other auctions, but instead, we have enjoyed THIRTY years of ever-increasing sales, as more and more collectors realize how much better it is for them to deal with an auction that follows our stated policies, and which offers true customer service, before, during, and after every sale.

Is it expensive to offer a LIFETIME GUARANTEE as to originality on every item, and to pay for real customer service, and to do all we can to make every transaction turn out right? Absolutely! But it also gains us loyal buyers and consignors who buy from us year after year, and that makes it all worthwhile!

You can see our exact "Buyer Warranty" HERE. is like NO other auction (and all our customers know it)!

Tags (?): #AuctionRelated

Complete Buyer Protection - No time limit on our guarantees & NO buyer beware
Hershenson Help Hotline - Direct line to Bruce (our owner!) for urgent problems
Also, please read the following two pages of Consignor Reviews - Page 1, Page 2, and two pages of Customer Reviews of our company - Page 1, Page 2, which shows you in our customers' own words exactly what makes our company and our auctions so very different from all others!

LAMP Approved - Founding Sponsor since 2001 - eMoviePoster
Postal Mailing Address:
Bruce Hershenson, P.O. Box 874, West Plains, MO 65775. 
(For our UPS or FedEx address, click here)
phone: +1 417 256-9616     fax: +1 417 257-6948
E-mail: Contact Us
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Monday - Friday 8:30 AM - 12:00 PM & 1:00 PM - 5:00 PM (CST)