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Cool Item Of the Month: Now and Forever pressbook

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Added: 09/26/2022

As many of you know, I, Bruce Hershenson, owner of eMoviePoster.com, have collected pressbooks (and related movie paper like studio yearbooks) for over 30 years, and I have the world's foremost collection of such material. I thought I would share one item with you this week, the type of items you almost surely have never seen before, and which might not come up for sale for DECADES!

This week, I have the pressbook from Now and Forever, the 1934 Henry Hathaway romantic crime family relationship melodrama ("Little Miss Marker meets Prince Charming!"; "He had an unbroken record of broken hearts clear 'round the world! Be he broke his own heart... when he broke his word of 'honor bright' to a little girl... his tiny daughter he had never seen... until they met in a dream garden!"; an unusual movie for Gary Cooper, because he plays a loser who has a daughter he's never seen, and wants to sell her to the highest bidder and live with beautiful girlfriend Carole Lombard, but when he meets the girl, played by adorable Shirley Temple, he wants to keep her, but he gets involved in a robbery, and he reluctantly gives up the girl to a wealthy woman, who is the woman who owned the jewels they robbed, so that she can have a good life) starring Gary Cooper, Carole Lombard, Shirley Temple, Guy Standing, and Charlotte Granville. Note that Gary Cooper and Carole Lombard were two of the absolute most charismatic male and female stars at the time this movie was made, and yet the movie was "stolen" by their 6 year old co-star, Shirley Temple!

Here are images of the front, back, and interior pages:

Each week I will showcase a different pressbook (or related item) from my collection (so in just 25,000 weeks or so, I will have shared the entire collection with you!).


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