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MOTION PICTURE NEWS MOTION PICTURE NEWS magazine, exhibitor OR search current auctions Auction History Result 6p1175 MOTION PICTURE NEWS exhibitor magazine July 6, 1929 contains RKO 1929-30 campaign book! Date Sold 11/24/2020Sold For: Login or Register to see sold price. An Original Vintage Exhibitor Magazine (measures 9 1/4" x 12 1/4" [23 x 31 cm]; 138 pages) (Learn More) Motion Picture News ("The Exhibitors' Medium of Communication"; "Motion Picture News has the quality circulation of the trade"), one of the many trade magazines sent to movie theater owners starting in the early 1910s (it was very similar to Moving Picture World, which apparently was its main competitor in the 1910s). We don't know when this magazine began publication or when it ceased, because issues of it are incredibly rare! Each magazine measured approximately 9" x 12", and each contained many pages. Each weekly issue would be filled with profusely illustrated articles about upcoming movies, statistics about box office grosses of current releases, and sometimes articles about coming developments in motion picture technology, and sometimes sections illustrating how theaters advertised current movies. Of greatest interest to collectors are the dozens of advertisements (most full-page) from all of the major studios! The studios spent a great deal of time and money creating the ads, for it was through these exhibitor magazines that the studios gained bookings for their upcoming releases, which was the direct income they received from those movies (by contrast, the posters they created helped theaters take in more money, but that did not directly benefit the studios, except when they owned the theaters, or if higher grosses resulted in more bookings). Note that these exhibitor magazines were ONLY sent to theater owners, and the general public never had a chance to buy them. But most theater owners treated them like old newspapers, throwing them away after the movies had played. Consequently, they are extremely rare, especially those from the 1920s and 1930s! Note that we do not have the time to list the contents of each magazine we are selling (this magazine does not have a "table of contents", and of course, the most interesting part of the magazine is the great illustrated ads), but we have pictured the cover, and several interior 2-page spreads. Each of these magazines, which were NOT printed on newsprint, and were printed on quality paper, is packed with very interesting visual and written material, almost all of which has not been seen since the date the magazine was published. We doubt anyone who buys these magazines will be disappointed by the content! Note that there are two differences between this magazine and Moving Picture World. One is that the ads are almost all in black & white, and that the ads are more separated from the editorial content of the magazine. If anyone knows more about this magazine, please e-mail us and we will post it here. Important Added Info: This magazine originally contained the 48-page RKO 1929-1930 campaign book (see below). IMPORTANT! The studios would send copies of campaign books to many theater owners, and it appears that very few examples have survived. IN ADDITION TO SENDING THEM TO THEATER OWNERS, THEY WOULD SOMETIMES HAVE AN EXTRA PRINT RUN OF THE INTERIOR PAGES RUN OFF, WHICH WOULD BE THEN SENT TO AN EXHIBITOR MAGAZINE AND INCLUDED AS AN ADDITION TO A REGULAR ISSUE OF THAT MAGAZINE! I have seen many examples where people carefully removed ALL of the portions of the magazine (the front and back cover plus the non-campaign book interior pages), and they have then sold the remaining material as a "campaign book", which it basically is (and could be done with this magazine!), but realize that it is from the over-run that was created so that it could be included in the magazine. Please do not bid on this item unless you have read the above very carefully, and realize you are getting a magazine containing a campaign book, and not the bound campaign book that was created in a separate print run (and of course, you are receiving more material than just the campaign book!). In the case of this magazine, it contains the Radio Pictures 1929-30 ("Announcement of Product - Season 1929-30"), the 1929 RKO Radio Pictures campaign book, sent to theater owners to encourage them to show RKO movies. The book includes 50 pages with one and two-page spreads on RKO's upcoming movies and their best stars. Some of the movies and stars promoted include Rio Rita, Hit The Deck, The Vagabond Lover, Upperworld, Jazz Heaven, Tanned Legs, Side Street, and many more! Note that many of the pages have signed artwork, by many different (quite talented) artists, including Raymond, Thayer, Clinton Pettee, Fredrick C. Madan, George Giguere, Gins, and most of these artists have several different pieces in the book (I recognize the Half Marriage art as being the same as the one-sheet, and it seems likely that some of these wonderful artists also did some of the distinctive RKO one-sheets at that time). Note that, because RKO at this time did not have the biggest name stars, they relied on movies with very lurid and sensational material, and they created images for this campaign book that are both extremely colorful and often downright sexy! Please do not bid on this item unless you have read the above very carefully, and realize you are getting a magazine containing a campaign book, and not the bound campaign book that was created in a separate print run (and of course, you are receiving more material than just the campaign book!). Condition: poor to fair. The front cover of the magazine is missing, as well as the back cover, and the interior page that was right in front of the campaign book. But much more significant is that only 30 of the 48 pages of the campaign book are present, so obviously, a lot of it is missing, and some of the pages that are there are loose. This is a very significant defect, so bear this in mind before bidding on this magazine. Learn More about condition grades
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