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Auction History Result

8r0622 REVENGE pressbook 1928 Dolores Del Rio, includes tipped-in herald, ultra rare!

Date Sold 5/13/2021
Sold For: Login or Register to see sold price.


An Original Vintage Theatrical Movie Pressbook (pb; measures 9 1/2" x 12 3/4" [24 x 32 cm]; 16 pages). Also included are 2 ad supplements that have one page and 7 pages, as well as a "tipped-in" herald (see our image). (Learn More)

Revenge, the 1928 Edwin Carewe romantic kidnapping melodrama ("From Konrad Bercovici's story 'The Bear Tamer's Daughter'"; "Screen play by Finis Fox"; set in Hungary, about an Army officer who meets the beautiful daughter of a circus bear tamer, and he falls for her, and he kidnaps her, and spends the entire film trying to "domesticate" her!) starring Dolores Del Rio, James A. Marcus, Sophia Ortiga, LeRoy Mason, and Rita Carewe. Note that this is a "lost" film which means that no surviving copies are thought to exist.
NOTE: Click on linked names to see a biography.
Important Added Info: Note that at this time, United Artists prepared unusual pressbooks that were different from those of the other studios. There were three types of them. In the 1920s, there were two types. One type measured 13 1/2" x 22", and it was folded in half and had a separate printed brown envelope, with a return address from United Artists, and an image from the movie, and they were sent to theaters that way. A second type measured 9 1/2" x 12 3/4", and had a mailing area that was on the pressbook. In the 1930s, they standardized it to 12" x 18" pressbooks that were folded in half and had a cover on one side, and the other side had posters on half of that side, and the other half was a mailing address area where the pressbook could be sent directly to theaters without an envelope. This pressbook is that second type.

Note that pressbooks were prepared prior to a movie being released. Often, changes would be made in a movie advertising campaign (billing of actors, different images, etc.), and the theaters would print up special supplements that they would send out with the pressbooks that had already been printed. These supplements are very rare, far more rare than the pressbooks themselves! Some pressbooks would have no supplements, some would have one, and some would have several. Also note that we have provided an image of the front and back covers of this pressbook, and of course, the winner of this auction will receive the entire single pressbook we are auctioning (plus any supplements or heralds described above)! Also note that this pressbook is complete and uncut! Given that theater owners received pressbooks partly in order to create their newspaper advertising, and quite frequently cut them up for that purpose, it is rare to find a pressbook that IS complete and uncut!

Condition: good to very good, NO CUTS. The pressbook is complete and uncut, but the section with newspaper stories is missing its cover. There are small bits of paper loss around the edges of the covers. The tipped-in herald is in nice condition!
Learn More about condition grades

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