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Auction History Result

8r0537 CIRCUS pressbook 1928 Charlie Chaplin as The Tramp, includes tipped-in herald, ultra rare!

Date Sold 5/13/2021
Sold For: Login or Register to see sold price.


An Original Vintage Theatrical Movie Pressbook (pb; measures 9 3/4" x 12 3/4" [25 x 32 cm]; 24 pages). Also included is a "tipped-in" herald that has 2 pages. (Learn More)

The Circus, the 1928 Charlie Chaplin silent slapstick big top circus comedy ("Chaplin's uproarious escapades under the Big Top.") starring Charlie Chaplin (Charles Chaplin; as the Tramp), Al Ernest Garcia, Merna Kennedy, Harry Crocker, George Davis, and Tiny Sanford. Note that Chaplin won an Oscar for "versatility and genius in acting, writing, directing and producing The Circus". Though initially nominated for Best Actor, the Academy decided to remove Chaplin's name from the competitive classes and give him a Special Award instead.
NOTE: Click on linked names to see a biography.
Important Added Info: Note that we have never before auctioned this pressbook!

Note that at this time, United Artists prepared unusual pressbooks that were different from those of the other studios. There were three types of them. In the 1920s, there were two types. One type measured 13 1/2" x 22", and it was folded in half and had a separate printed brown envelope, with a return address from United Artists, and an image from the movie, and they were sent to theaters that way. A second type measured around 9 3/4" x 12 3/4", and had a mailing area that was on the pressbook. In the 1930s, they standardized it to 12" x 18" pressbooks that were folded in half and had a cover on one side, and the other side had posters on half of that side, and the other half was a mailing address area where the pressbook could be sent directly to theaters without an envelope. This pressbook is that second type.


Note that when studios would prepare pressbooks they would often include a sample of the herald. Most often, the herald is no longer still with the pressbook. Sometimes, the herald by itself will sell for almost as much as the rest of the entire pressbook! This pressbook contains the original herald that was included with it, and it is pictured next to the pressbook below. Also note that we have provided an image of the front and back covers of this pressbook, and of course, the winner of this auction will receive the entire single pressbook we are auctioning (plus any supplements or heralds described above)! Also note that this pressbook is complete and uncut! Given that theater owners received pressbooks partly in order to create their newspaper advertising, and quite frequently cut them up for that purpose, it is rare to find a pressbook that IS complete and uncut!

Condition: fair to good, NO CUTS. The pressbook is complete and uncut, but there is small paper loss and staining in the top left corner of all the pages. It affects all of the interior pages in those areas, but fortunately, it does not affect a lot of the images or text. The tipped-in herald is in excellent condition! The covers are almost completely separated at the spine.
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