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DEVIL ON HORSEBACK ('36) DEVIL ON HORSEBACK ('36) trade ad OR search current auctions Auction History Result 6p155 DEVIL ON HORSEBACK trade ad '36 Lili Damita, everything in entertainment! Date Sold 2/3/2013Sold For: Login or Register to see sold price. An Original Vintage Theatrical Trade-Ad (measures 9 1/4" x 12 1/4" [23 x 31 cm]; 2 pages) (Learn More) The Devil on Horseback, the 1936 Crane Wilbur Caribbean Island romantic musical crime comedy ("100% Full Color Production"; "Photographed entirely in HIRLICOLOR"; about a movie star on vacation in a small island country, and her press agent tries to drum up publicity by spreading the word that she was kidnapped, but it puts the entire island into an uproar, with many soldiers looking for her, and typical complications ensuing) starring Lili Damita, Fred Keating, and Del Campo, Jean Chatburn, and Tiffany Thayer NOTE: Click on linked names to see a biography. Important Added Info: From the 1920s on, studios would create elaborate trade ads, often in full color, and often using the finest artists of the day. They would run these ads in their studio yearbooks and exhibitor magazines, and they would also print those trade ads separately and mail them individually to theater owners, trying to get them to book that specific movie. Sometimes those books and magazines are separated and the ads, which now greatly resemble the individually printed trade ads, are sold individually. The trade ad offered here was removed from a yearbook or magazine. It can be framed and displayed (but many trade ads have different images on each side, so one must choose which side to display if it is framed!). Condition: very good. Learn More about condition grades
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