eMoviePoster.comAuction History Result 6p0634 NEW MOON trade ad 1940 Kapralik art of Jeanette MacDonald & Nelson Eddy! Date Sold 11/24/2020Sold For: Login or Register to see sold price. An Original Vintage Movie Trade Ad (measures 9" x 12" [23 x 30 cm]; 2 pages) (Learn More) New Moon, the 1940 Robert Z. Leonard romantic musical ("The sweethearts of 'Sweethearts' are sweethearts again!"; "Based on the musical operetta 'New Moon'"; "Book and lyrics by Oscar Hammerstein, 2nd, Frank Mandel, and Laurence Schwab") starring Jeanette MacDonald, Nelson Eddy, Mary Boland, George Zucco, H.B. Warner, Grant Mitchell, and Stanley Fields. One of the great highlights of the movie is Nelson Eddy's rendition of "Stout-Hearted Men"! NOTE: Click on linked names to see a biography. Artist: Jacques Kapralik Important Added Info: From the 1920s on, studios would create elaborate trade ads, often in full color, and often using the finest artists of the day. They would run these ads in their studio yearbooks and exhibitor magazines, and they would also print those trade ads separately and mail them individually to theater owners, trying to get them to book that specific movie. Sometimes those books and magazines are separated and the ads, which now greatly resemble the individually printed trade ads, are sold individually. The trade ad offered here was printed individually. It can be framed and displayed (but many trade ads have different images on each side, so one must choose which side to display if it is framed!). Condition: very good. There is a pinhole and a few faint smudges in each top corner. Otherwise, the trade ad is in nice condition! Learn More about condition grades
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