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WRIGLEY'S GUM WRIGLEY'S GUM billboard advertising poster OR search current auctions Auction History Result 1h226 WRIGLEY'S billboard poster '50s great art of different delicious Juicy Fruit chewing gum! Date Sold 4/7/2011Sold For: Login or Register to see sold price. An Original Vintage Tri-Folded Billboard Poster (measures approximately 9' x 20' [274 x 731 cm]) (Learn More) Wrigley's Gum has been sold by the William Wrigley Jr. Company from 1892 to the present. The company was founded in 1891, originally selling products such as soap and baking powder. In 1892, the company began packaging chewing gum with each can of baking powder. The chewing gum (led by their "Juicy Fruit" brand) eventually became more popular than the baking powder and Wrigley's reoriented the company to produce the gum. Originally, the gum was promoted as a health aid ("it stimulates digestion, keeps your face and jaws plastic, helps endurance, steadies nerves, quenches thirst, guards against sore throat"!). Either eventually the government stopped them from making so many unproven claims, or they did so voluntarily, but eventually it became an alternative to candy that we all know and love! Artist: Shepard Important Added Info: Note that this billboard was printed in 12 sections. Also note this billboard poster was folded in a way that makes it resemble a tri-folded six-sheet (only much larger, of course, as there are more sections). But the length and width of the folded billboard is just about the same as that of a folded six-sheet or three-sheet. This means that this billboard needs to be sent in an oversized flat package, which will measure roughly 16" x 38", and approximately 2" high, and it will cost more to send than a regular sized package. Condition: very good to fine. There is some staining and slight deterioration on part of the foldline in the section that was on the outside when the poster was fully folded, but otherwise, the poster has survived really well (especially considering its age and its very large size). Learn More about condition grades
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