eMoviePoster.comAuction History Result 9y0288 UTICA CLUB billboard 1960s Flavor At It's Finest, cool art of figure holding lantern, beer! Date Sold 10/26/2021Sold For: Login or Register to see sold price. An Original Vintage Tri-Folded Billboard Advertising Poster (measures approximately 9' x 20') (Learn More) Utica Club, the billboard advertising poster encouraging people to buy Utica Club beer and ale. Note that Matt Brewing Company (formerly F.X. Matt Brewing Company) is a family-owned brewery in Utica, New York. It is the fourth oldest family-owned brewery in the United States, having brewed beer since 1888. Its most popular product is the Saranac line of beers which includes Utica Club beer. During Prohibition, the company stayed afloat by producing soft drinks under the label Utica Club. After the end of Prohibition, Utica Club became the name of the brewery's flagship beer, promoted during the 1950s and 1960s by two beer steins, Schultz and Dooley, voiced by Jonathan Winters. The brewery became popular throughout the Northeast based on Utica Club and its current flagship beer, Saranac. If you know who did the art (if any), please let us know. Important Added Info: Note that this billboard poster was printed in 12 sections designed to overlap. Also note that this poster was tri-folded only (which means there is no vertical machine fold) but because it would be more expensive to send flat, it will be sent rolled in a tube. Condition: fair. he billboard was exposed to moisture at one time which has caused substantial water staining and some deterioration and paper loss along the foldlines and edges (see our image). It is in need of restoration but please bear in mind the cost of restoration (especially given its very large size). Learn More about condition grades
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