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Auction History Result 8r0643 THIS IS HEAVEN pressbook 1929 Vilma Banky finds love with James Hall in New York City! Date Sold 5/13/2021 Sold For: Login or Register to see sold price. An Original Vintage Theatrical Movie Pressbook (pb; measures 11 1/4" x 17 1/2" [29 x 44 cm]; 15 pages). Also included is a "tipped-in" herald that thas 2 pages. (Learn More) This is Heaven, the 1929 Alfred Santell New York City romantic comedy (from the story by Arthur Mantell; about a country girl who goes to New York to seek fortune and adventure, and finds love) starring Vilma Banky, James Hall, Fritzi Ridgeway, Lucien Littlefield, and Richard Tucker. Note that this is a "lost" film which means that no surviving copies are thought to exist. NOTE: Click on linked names to see a biography. Important Added Info: Note that at this time, United Artists prepared unusual pressbooks that were different from those of the other studios. There were three types of them. In the 1920s, there were two types. One type measured 13 1/2" x 22", and it was folded in half and had a separate printed brown envelope, with a return address from United Artists, and an image from the movie, and they were sent to theaters that way. A second type measured 9 3/4" x 12 3/4", and had a mailing area that was on the pressbook. In the 1930s, they standardized it to 12" x 18" pressbooks that were folded in half and had a cover on one side, and the other side had posters on half of that side, and the other half was a mailing address area where the pressbook could be sent directly to theaters without an envelope. This pressbook is that third type. Also note that when studios would prepare pressbooks they would often include a sample of the herald. Most often, the herald is no longer still with the pressbook. Sometimes, the herald by itself will sell for almost as much as the rest of the entire pressbook! This pressbook contains the original herald that was included with it, and it is pictured next to the pressbook below. Also note that we have provided an image of the front and back covers of this pressbook, and of course, the winner of this auction will receive the entire single pressbook we are auctioning (plus any supplements or heralds described above)! Condition: fair to good, WITH CUTS. The first two interior pages are missing. The covers have darkening around the edges and some tiny bits of paper loss. Learn More about condition grades 
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