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REACHING FOR THE MOON ('30) REACHING FOR THE MOON ('30) herald OR search current auctions Auction History Result 8r0321 REACHING FOR THE MOON Uruguayan herald 1930 Douglas Fairbanks Sr. & sexy Bebe Daniels on cruise ship! Date Sold 5/13/2021 Sold For: Login or Register to see sold price. An Original Vintage Theatrical Uruguayan Movie Herald (measures 7" x 12 1/4" [18 x 31 cm]; 2 pages) (Learn More) Reaching for the Moon (released in Hungary as "Modern Romeo"), the 1930 Edmund Goulding Wall Street cruise ship romantic musical comedy ("Based on a story with music by Irving Berlin"; about a female pilot who has an air show, and by chance she meets a rich stockbroker, and she bets her friend she can get a date with him; one thing leads to another and they end up on a cruise ship together, and even though she is engaged to another man, the stockbroker tries to win her over; but then the stock market crashes, and he loses all his money, but she doesn't care!) starring Douglas Fairbanks Sr., Bebe Daniels, Edward Everett Horton, Jack Mulhall, and Bing Crosby (uncredited in his very first movie role, as "Singer"!). Note that this is a fascinating case of "what might have been"! Originally, there were a lot of Irving Berlin songs, and the male lead was going to be played by either Lawrence Gray or Jack Whiting, but more importantly, Ginger Rogers was going to be the female lead, and Busby Berkeley was going to do the choreography. But then Ginger went to Broadway and starred in the Gershwin musical "Girl Crazy", and Douglas Fairbanks was cast as the male lead, and he sang one of the Irving Berlin songs. At that point, several of the songs were cut out of the movie, and Irving Berlin walked off the set, and the movie shifted dramatically, becoming a more typical romantic comedy, with just some slight music. Berlin received credit on the posters, but in later years, he disowned the movie as it was released! NOTE: Click on linked names to see a biography. Important Added Info: Please note that Uruguayan heralds, like Spanish heralds, were printed in large quantities, and then sent to individual theaters in Uruguay, and they would have the backs of them overprinted or stamped with their theater name and specific play dates. But because a movie might play in Uruguay for a period of a year or two (traveling from theater to theater), there is no guarantee that the date overprinted on the back of the herald is the same as the date that the herald was first printed (and the date that the movie first played in Uruguay). We strongly suspect that most movies did not reach Uruguay until a year or two after their first release in other countries, but we can't say for certain. Therefore, we don't list the date overprinted on the back of a herald as the date of the herald (or the date of the movie's first release in Uruguay) unless we know from some other source that the later year was when the movie first played in Uruguay. If it is important to you that the date on the herald is the same date as when the movie first played in its country of origin, then please look at our image of the back of this herald to see if there is a different date printed on it. Condition: good. The herald was never trimmed after it was printed, so there is excess white paper around the edges (it could easily be trimmed off). It was folded horizontally three times, and there is some odd scuffing across the center of the front that appears to be a printing defect. Learn More about condition grades 
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