eMoviePoster.comAuction History Result 7y036 IT'S MOVIETIME, U.S.A. pressbook '51 Celebrating the Golden Jubilee of American Movie Theatre Date Sold 6/21/2016Sold For: Login or Register to see sold price. An Original Vintage Theatrical Movie Pressbook (pb; measures 12" x 18" [30 x 46 cm]; 6 pages). Also included are 5 ad supplements that have 8 pages, 8 pages, 7 pages, 6 pages, and one page. (Learn More) It's Movietime, U.S.A., the 1951 movie theater promotion ("Celebrating the Golden Jubilee of the American Movie Theatre!"; "Movie time"; "Go to a movie theatre today!"; "Golden jubilee attractions coming your way!") made to encourage people to go to the movies! Note that the poster for this poster is undated, and it mentions the "Golden Jubilee of the American Movie Theatre", which would seem to be the 50th anniversary. But exactly when did "movie theaters" begin? Apparently they thought it was 1901, because we have seen the pressbook for this promotion, and it tells that the promotion began in October 1951 and continued into 1952. The pressbook explains how the 23,000 theaters participating in this "Golden Jubilee" promotion were showing 50 different current and recent release movies, and it has advertising about those 50 movies. If anyone knows more about this, please e-mail us and we will post it here. Important Added Info: Note that pressbooks were prepared prior to a movie being released. Often, changes would be made in a movie advertising campaign (billing of actors, different images, etc.), and the theaters would print up special supplements that they would send out with the pressbooks that had already been printed. These supplements are very rare, far more rare than the pressbooks themselves! Some pressbooks would have no supplements, some would have one, and some would have several. Also note that we have provided an image of the front and back covers of this pressbook, and of course, the winner of this auction will receive the entire single pressbook we are auctioning (plus any supplements or heralds described above)! Also note that this pressbook is complete and uncut! Given that theater owners purchased pressbooks partly in order to create their newspaper advertising, and quite frequently cut them up for that purpose, it is rare to find a pressbook that IS complete and uncut! Condition: very good to fine, NO CUTS. This pressbook (which is complete and uncut) was designed to be tri-folded (it has pockets on the inside of all three sections). When laid open, it forms a single cover image that measures 18" x 36" (see our image). The pressbook has slight wear around the edges, and is otherwise in nice condition. Learn More about condition grades
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