eMoviePoster.comAuction History Result 2s458 WIZARD OF OZ 6x9 trade ad 1939 greatest magic film ever to be made at MGM, cool different art! Date Sold 12/23/2018Sold For: Login or Register to see sold price. An Original Vintage Movie Trade Ad (measures 6" x 9" [15 x 23 cm]; 2 pages) (Learn More) The Wizard of Oz, the classic 1939 Victor Fleming family magical fantasy adventure musical ("MGM's miracle musical show of shows!"; "It's Metro-Goldwyn-Mayer's Technicolor triumph!"; "Magnificent in its brilliant Technicolor splendor!"; "At Last It's Here Biggest Sensation Since "Snow White"!"; "The mighty miracle show that is the talk of America!"; "Amazing sights to see! The Tornado, Munchkinland, Horse of a Different Color, Startling Balloon Ascent, The Flying Monkeys, The Tree That Throws Apples"; "Gaiety! Glory! Glamour!"; based on the classic book of the same name by L. Frank Baum; nominated for the Best Picture Academy Award) starring Judy Garland (as Dorothy), Frank Morgan (in the title role as The Wizard of Oz!), Ray Bolger (as The Scarecrow), Bert Lahr (as The Cowardly Lion), Jack Haley (as The Tin Man), Billie Burke (as Glinda, the Good Witch), Margaret Hamilton (as the Wicked Witch), Charley Grapewin, "The Munchkins", and Toto too! Note that MGM was worried about how well this movie would do at the box office, and they did something we don't remember seeing on any other major movie advertising! One of the taglines says "Biggest sensation since Snow White", which means MGM was advertising a Walt Disney movie, but that shows just how worried they were! Of course, they needn't have worried, because this was a timeless classic that has only improved with age. NOTE: Click on linked names to see a biography. Important Added Info: Note that this is one of a large group of trade ads we are currently auctioning, all of which were removed from exhibitor magazines or studio yearbooks. These are far more rare than ads removed from regular movie magazines (because those were sold to the general public, whereas exhibitor magazines and studio yearbooks were ONLY sent to theater owners). Often, these trade ads have completely different images from the posters the studios created, both because they were aimed at a different market, and they were often prepared prior to the movie's actual release, so they might have something different about them! Many of these may not have been printed in any other form since this ad was first printed (and unless otherwise indicated above, it is from when the movie was first released, usually slightly in advance of the movie's actual release). Note that we have pictured both sides of this ad, both of which relate to this classic movie. Condition: very good. The trade ad was removed from a magazine (see above). Learn More about condition grades
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