eMoviePoster.comAuction History Result 6p164 FIRST LADY trade ad '37 super close up of beautiful Kay Francis! Date Sold 2/3/2013Sold For: Login or Register to see sold price. An Original Vintage Theatrical Trade-Ad (measures 9 1/4" x 12 1/4" [23 x 31 cm]; 2 pages) (Learn More) First Lady, the 1937 Stanley Logan Washington D.C. political romantic comedy ("From the play by George S. Kaufman and Katharine Dayton"; about a woman who is married to the Secretary of State and the granddaughter of a President, and she wants her husband to become the next President, and she throws lots of parties and tries to gain influence for him, but she has a rival who is married to a Supreme Court Justice who has similar plans for her husband; based on the play by George S. Kaufman & Katharine Dayton) starring Kay Francis, Preston Foster, Anita Louise, Walter Connolly, Verree Teasdale, Victor Jory, Louise Fazenda, Harry Davenport, and Marjorie Gateson NOTE: Click on linked names to see a biography. Important Added Info: From the 1920s on, studios would create elaborate trade ads, often in full color, and often using the finest artists of the day. They would run these ads in their studio yearbooks and exhibitor magazines, and they would also print those trade ads separately and mail them individually to theater owners, trying to get them to book that specific movie. Sometimes those books and magazines are separated and the ads, which now greatly resemble the individually printed trade ads, are sold individually. The trade ad offered here was removed from a yearbook or magazine. It can be framed and displayed (but many trade ads have different images on each side, so one must choose which side to display if it is framed!). Condition: good. There are some scuffs scattered in the image. Learn More about condition grades
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