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Auction History Result

1p185 PETRIFIED FOREST English trade ad 1936 Humphrey Bogart behind Leslie Howard, Bette Davis!

Date Sold 11/19/2019
Sold For: Login or Register to see sold price.


An Original Vintage English Movie Trade Ad (measures 17 1/4" x 22 1/4" [44 x 57 cm]; 2 pages) (Learn More)

The Petrified Forest, the classic 1936 Archie Mayo romantic crime thriller ("From Leslie Howard's Famous Stage Hit"; "The Stars of 'Of Human Bondage' Reunited For The First Time"; based on the play by Robert E. Sherwood; about an educated hobo, a pretty waitress, and a desperate criminal all interacting at a remote cafe) starring Leslie Howard, Bette Davis, Charlie Grapewin, Humphrey Bogart (as Duke Mantee), Dick Foran, Genevieve Tobin, Porter Hall, Paul Harvey, Joe Sawyer, and Adrian Morris. Note that Humphrey Bogart is 4th billed, and was not pictured on many of the posters! He had begun acting on the stage in the 1920s, but to no real success. In 1930 he got a Hollywood contract at Fox Pictures, but he had little success there, and they released him after two years. He returned to the stage, and in 1936 finally was noticed in the small but vital role in the stage production of this classic play, where he appeared with Leslie Howard. Howard was signed for the movie version of the play, and he insisted, over studio objections, that Bogart be cast as well (he sent a telegram to Warners that read "No Bogart, no Howard"). Bogart never forgot this great kindness, and he much later named his daughter "Leslie".
NOTE: Click on linked names to see a biography.
Important Added Info: Note that this is a great trade ad taken out of an issue of Kinematograph Weekly English trade magazine (we have 21 of them in this set of auctions, all from Humphrey Bogart movies). Studios would run these elaborate ads in issues of this magazine, and they often had images not found on any of the regular movie posters (either English or U.S.). This trade ad was removed from an issue of this magazine (see above for the exact date), and it will look incredible displayed on the new owner's wall. The back of this trade ad has text or ads for other movies from that time, and we have not pictured the back because the primary interest to bidders is the great ad we have pictured. Note finally that this poster was folded at one time but has been laying flat for a long time and will be sent rolled in a tube.

Condition: good. The ad was removed from a magazine (see above). It was the centerfold of the magazine so the pages are on a single sheet, and there are staple holes at the spine (see our image).
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