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Auction History Result 6p1372 INDEPENDENT FILM JOURNAL exhibitor magazine Oct 1, 1975 Warner Bros. 1975-1976 campaign book! Date Sold 11/24/2020 Sold For: Login or Register to see sold price. An Original Vintage Exhibitor Magazine (measures 9 1/4" x 12 1/4" [23 x 31 cm]; 88 pages) (Learn More) Independent Film Journal, one of the exhibitor magazines of the 1940s on. It was very similar to Box Office, and was a competitor to it, and in addition to major studio releases, it also highlighted movies that were not made by the major studios, and each issue was filled with ads for new releases, plus lots of stories and information relative to those movies. Important Added Info: This magazine contains the 28-page Warner Bros. 1975-1976 campaign book (see below). IMPORTANT! The studios would send copies of campaign books to many theater owners, and it appears that very few examples have survived. IN ADDITION TO SENDING THEM TO THEATER OWNERS, THEY WOULD SOMETIMES HAVE AN EXTRA PRINT RUN OF THE INTERIOR PAGES RUN OFF, WHICH WOULD BE THEN SENT TO AN EXHIBITOR MAGAZINE AND INCLUDED AS AN ADDITION TO A REGULAR ISSUE OF THAT MAGAZINE! I have seen many examples where people carefully removed ALL of the portions of the magazine (the front and back cover plus the non-campaign book interior pages), and they have then sold the remaining material as a "campaign book", which it basically is (and could be done with this magazine!), but realize that it is from the over-run that was created so that it could be included in the magazine. Please do not bid on this item unless you have read the above very carefully, and realize you are getting a magazine containing a campaign book, and not the bound campaign book that was created in a separate print run (and of course, you are receiving more material than just the campaign book!). In the case of this magazine, it contains the 1975 Warner Bros campaign book ("More Than Ever the Mark of Leadership") sent to theater owners encouraging them to show upcoming Warner Bros movies in 1975 and 1976. The book includes 28 pages of stars and upcoming movies including: Let's Do It Again, All the President's Men, Ode to Billy Joe, and many, many more! Note that the book has a die-cut cover with cut-outs in the shape of the Warner Bros. logo. Note that this was distributed both individually and also a version was inserted into Variety magazine, and that version has "ADVERTISING SUPPLEMENT TO VARIETY" in the upper right of the front cover (and that version has 20 pages, while the one that was printed as a standalone publication has 28 pages). Please do not bid on this item unless you have read the above very carefully, and realize you are getting a magazine containing a campaign book, and not the bound campaign book that was created in a separate print run (and of course, you are receiving more material than just the campaign book!). Condition: good to very good. Note that we checked every page of this magazine and it is complete and uncut. Most exhibitor magazines show clear signs of wear because they were used by exhibitors to decide what movies to order. We have provided an overall description of the condition of the magazine, and also several images of interior pages, plus the cover, and those will help you to judge the condition of this magazine. Learn More about condition grades 
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