eMoviePoster.comAuction History Result 6p158 DOUBLE WEDDING trade ad '37 cool different art of William Powell & Myrna Loy! Date Sold 2/3/2013Sold For: Login or Register to see sold price. An Original Vintage Theatrical Trade-Ad (measures 9 1/4" x 12 1/4" [23 x 31 cm]; 2 pages) (Learn More) Double Wedding, the 1937 Richard Thorpe romantic love triangle marriage screwball comedy ("A Riot of Laughs!"; from the play by Ferenc Molnar; about two sisters with completely different temperaments, and one is very laid back, and the other is very bossy, and one is engaged to a man she does not respect, and she tries to interest a "woman hater" in marrying her, and he does not want to get married, so he decides to help her learn to respect her fiancee, so she will marry him instead!) starring William Powell, Myrna Loy, Florence Rice, John Beal, Jessie Ralph, and Edgar Kennedy NOTE: Click on linked names to see a biography. Artist: WG Important Added Info: From the 1920s on, studios would create elaborate trade ads, often in full color, and often using the finest artists of the day. They would run these ads in their studio yearbooks and exhibitor magazines, and they would also print those trade ads separately and mail them individually to theater owners, trying to get them to book that specific movie. Sometimes those books and magazines are separated and the ads, which now greatly resemble the individually printed trade ads, are sold individually. The trade ad offered here was removed from a yearbook or magazine. It can be framed and displayed (but many trade ads have different images on each side, so one must choose which side to display if it is framed!). Condition: good to very good. The ad was lightly tri-folded. Learn More about condition grades
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