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Auction History Result

1p0614 SMALL TOWN GIRL pressbook 1936 Janet Gaynor & Robert Taylor + James Montgomery Flagg art!

Date Sold 2/15/2022
Sold For: Login or Register to see sold price.


An Original Vintage Theatrical Movie Pressbook (pb; measures 14" x 20" [36 x 51 cm]; 21 pages). Also included are 2 ad supplements that have 2 pages and 2 pages, and a 1-page herald. (Learn More)

Small Town Girl, the 1936 William A. Wellman romantic comedy (about a rich playboy who is arrested for drunk driving in a small town, and while drunk, he proposes to a local girl, and once he sobers up, she tries to get him to change his ways and fall in love with her too!) starring Janet Gaynor, Robert Taylor, Binnie Barnes, Lewis Stone, Andy Devine, Elizabeth Patterson, Frank Craven, and James Stewart (Jimmy Stewart)
NOTE: Click on linked names to see a biography.
Artist: James Montgomery Flagg
Important Added Info: Note that we were recently consigned a truly remarkable collection of pressbooks (the first 37 were auctioned in our December Major Auction, and the most expensive one sold for $17,500!). Now we continue to auction pressbooks from this collection, which is absolutely the finest collection of pressbooks we have ever been consigned. In this set of auctions, we are solely auctioning larger pressbooks, mostly 14" x 17" or larger. Some of them were folded at one time, but they were stored unfolded for many years, so we left them unfolded, and unless the new owner requests otherwise, we will send them unfolded, because re-folding them would likely lessen the condition. Many of these are ones we have either never auctioned before or only once auctioned before, sometimes many years ago. These were collected decades ago, which was the only time that many of these could be found, and after these auctions are over it may be years (or decades!) before some of these are offered again. They ARE that rare! Note that pressbooks from the 1930s can't be found in great condition, and some of them are printed on newsprint, and are hard to find in even lesser condition. We have many images from each pressbook. We have given each an overall grade, and ask that you look at our images to get a good sense of the condition of that pressbook, because, since they have many pages, it would take forever to describe their condition in detail. However, EVERY one of these pressbooks is complete and uncut!

Note that MGM, being the foremost studio of the 1930s felt they did not need to create wonderful posters for their movies, because they had so many top stars, so often their 1930s posters have simple artwork against a white background with a duotone photo of the top stars! However, they knew that they needed theater owners to book their movies, so they spent quite a bit more money on their pressbooks, often making them close to window card size, with an exact color recreation of the window card image on the cover of the pressbook, and the posters on the back cover in full color, and often a full-color sample herald, "tipped in" to the inside of one of the covers! However, they economized on the interior on these large pressbooks and used newsprint for the interior pages, which in almost every case has aged greatly and is fragile, if not brittle (see below for the exact condition of this pressbook).

Condition: fair to good, NO CUTS. This very large pressbook is complete and uncut, and it was folded across the middle. However, the interiors of MGM pressbooks from this period were printed on a newsprint that was exactly like what was used in newspapers at that time, and it almost always ages terribly, resulting in incredibly brittle insides. The color covers were printed on a better paper, but they tend to chip around the edges. This particular pressbook's interior pages have darkened and are extremely fragile and are chipping around the edges. The pressbook had a tipped-in herald that is no longer present (of course, one could find another example to replace it with).
Learn More about condition grades

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