eMoviePoster.comAuction History Result 2w0138 YOU DON'T HAVE TO BE JEWISH TO LOVE LEVY'S 30x45 commercial poster 1967 Native American! Date Sold 9/1/2022Sold For: Login or Register to see sold price. An Unfolded Commercial Poster (measures 29 1/2" x 45" [75 x 114 cm]) (Learn More) You Don't Have to be Jewish to Love Levy's Real Jewish Rye, the 1960s and 1970s ad campaign created by Doyle Dane Berbach, Judy Protas and William Taubin. The campaign (which shows many people who are of various ethnicities that are clearly not Jewish!) was started in 1961 to promote the bread to a wider audience, and the posters appeared mainly in New York's subways. As a result of the ads, sales of Levy's bread soared, and the campaign was admired by people as varied as Walter Winchell and Malcolm X. If you know who did the art (if any), please let us know. Important Added Info: UPDATED 08/24/2022: Note that we have been told that all of the Levy's advertising posters were printed by Darien House, but the ad campaign was so popular that commercial versions (designed to be sold to the public) were also printed by Darien House around the same time as the original ad posters. The commercial posters have the additional text "A Contemporary Poster Classic" at the bottom. While some institutions (such as the Library of Congress and the National Portrait Gallery) have posters with "A Contemporary Poster Classic" listed as advertising posters, we feel it is safest to call them commercial posters. Please keep this in mind when bidding on this rare poster (we have only sold one other Levy's poster and it was a different style). Condition: very good. The poster is in pretty nice condition! Learn More about condition grades
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