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MY FRIEND IRMA GOES WEST MY FRIEND IRMA GOES WEST trade ad OR search current auctions Auction History Result 1m143 MY FRIEND IRMA GOES WEST trade ad '50 Dean Martin & 7 images of wacky Jerry Lewis! Date Sold 10/9/2016Sold For: Login or Register to see sold price. An Original Vintage Movie Trade Ad (measures 9 1/4" x 12 1/4" [23 x 31 cm]; 1 page) (Learn More) My Friend Irma Goes West, the 1950 Hal Walker romantic screwball crime comedy sequel (to "My Friend Irma") ("Based upon characters created by Cy Howard for the CBS radio program") starring John Lund, Corinne Calvet, Diana Lynn, Marie Wilson (in the title role "as Irma"), Tamba the Chimpanzee (billed as "Pierre"!), Dean Martin & Jerry Lewis (the famous comedy team in one of their first movies!), and Harold Huber NOTE: Click on linked names to see a biography. Important Added Info: From the 1920s on, studios would create elaborate trade ads, often in full color, and often using the finest artists of the day. They would run these ads in their studio yearbooks and exhibitor magazines, and they would also print those trade ads separately and mail them individually to theater owners, trying to get them to book that specific movie. Sometimes those books and magazines are separated and the ads, which now greatly resemble the individually printed trade ads, are sold individually. The trade ad offered here was removed from a magazine. It can be framed and displayed (but many trade ads have different images on each side, so one must choose which side to display if it is framed!). Condition: good. There is water staining in the bottom left corner. Learn More about condition grades
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