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Auction History Result

6p165 FORTY NAUGHTY GIRLS 1/2sh '37 Gleason, Zasu Pitts, different alternate printing!

Date Sold 4/26/2016
Sold For: Login or Register to see sold price.


An Original Vintage Theatrical Unfolded Half-Sheet Movie Poster (1/2sh; measures 22" x 28" [56 x 71 cm]) (Learn More)

Forty Naughty Girls, the 1937 Edward F. Cline New York Broadway female detective mystery crime comedy starring James Gleason (as Inspector Oscar Piper), Zasu Pitts (as Hildegarde Withers), Marjorie Lord, George Shelley, Joan Woodbury, Frank M. Thomas, Tom Kennedy, Alan Edwards, and Barbara Pepper. Note that this was one of a series of six very popular detective comedies starring a female detective named Hildegarde Withers, who assists a police detective named Oscar Piper. The first movie in the series was "Penguin Pool Murder" in 1932, and Edna May Oliver played her in the first three movies, and then Helen Broderick played her in one, and Zasu Pitts in the final two. James Gleason played Detective Piper in all six movies.
NOTE: Click on linked names to see a biography.
If you know who did the art (if any), please let us know.
Important Added Info: Note that this poster was printed by an alternate, unknown printing company, similar to "The Other Company".  A constant headache for theaters (especially those showing burlesque) was being sure of having movie posters for their current releases. Often, the posters would travel with the actual film prints, and sometimes the theater before them might have forgotten to include the poster, it might have been defaced or torn, etc. If a theater didn't have posters, it was very frustrating! Several companies began in the 1930s (Leader Press, the "other company" [Associated Displays Corporation], Woolever Press, etc) that made posters of their own for new releases, and they would provide a back up for theaters in case they didn't get a studio issued poster. Often the posters from these companies (with the exception of the "other company") were silk-screen posters, but they were often quite attractive, and virtually always had a completely different design from the regular studio issued poster. It is an absolute fact that posters from these companies are far more rare than the regular studio issued posters. It is also a certainty that these posters were issued when the movies were first released. In fact, they were created PRIOR to the movie's release, so that they could serve as teaser or advance posters (theaters rarely got the studio issued posters before receiving the actual movie). We have located an extremely rare original advertisement for Leader Press posters which clearly states that they were available to theaters a full two weeks prior to each movie's release. Sometimes these alternative printing posters have images that are the equal of those from the regular studio release posters. Note also that this poster has never been folded! Some pre-1970 half-sheet posters were folded twice horizontally at the poster exchange, while some were not. It can be difficult to find an unfolded example of many pre-1970 half-sheet posters (note that most post-1970 half-sheets were NOT folded, so they are pretty much only found unfolded, and therefore this does not apply to those half-sheets).

Condition: fair. There is light rippling and discoloration throughout the poster from exposure to moisture. There are some creases and tears of varying lengths (generally 1" or less but some are larger) along parts of some edges. Please see our super-sized image to get a good sense of the condition of this item prior to placing a bid and please do not bid unless you can accept the defects described above, or you are willing to pay to have them properly restored.
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