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Auction History Result 8d0112 WIZARD OF OZ WC R1949 best full-color image of Judy Garland, Bolger, Lahr, Haley & Morgan! Date Sold 4/4/2021 Sold For: Login or Register to see sold price. A 1949 Re-Release Theatrical Paperbacked Movie Window Card (WC; measures 14" x 22" [36 x 56 cm]) (Learn More) The Wizard of Oz, the classic 1939 Victor Fleming family magical fantasy adventure musical ("MGM's miracle musical show of shows!"; "It's Metro-Goldwyn-Mayer's Technicolor triumph!"; "Magnificent in its brilliant Technicolor splendor!"; "At Last It's Here Biggest Sensation Since "Snow White"!"; "The mighty miracle show that is the talk of America!"; "Amazing sights to see! The Tornado, Munchkinland, Horse of a Different Color, Startling Balloon Ascent, The Flying Monkeys, The Tree That Throws Apples"; "Gaiety! Glory! Glamour!"; based on the classic book of the same name by L. Frank Baum; nominated for the Best Picture Academy Award) starring Judy Garland (as Dorothy), Frank Morgan (in the title role as The Wizard of Oz!), Ray Bolger (as The Scarecrow), Bert Lahr (as The Cowardly Lion), Jack Haley (as The Tin Man), Billie Burke (as Glinda, the Good Witch), Margaret Hamilton (as the Wicked Witch), Charley Grapewin, "The Munchkins", and Toto too! Note that MGM was worried about how well this movie would do at the box office, and they did something we don't remember seeing on any other major movie advertising! One of the taglines says "Biggest sensation since Snow White", which means MGM was advertising a Walt Disney movie, but that shows just how worried they were! Of course, they needn't have worried, because this was a timeless classic that has only improved with age. NOTE: Click on linked names to see a biography. If you know who did the art (if any), please let us know. Important Added Info: Note that we have only previously auctioned one example of this 1949 re-release window card, and that was 6 years ago, and it was trimmed on all four sides, and it sold for $823! Note that when this classic movie was re-released in 1949, MGM used an image of Judy Garland as she appeared in this movie. But when it was re-released again by MGM in 1955, this time they shifted to a somewhat older version of Judy Garland! This 1949 window card has a completely different design from the 1939 original window card, and it's full color too (and of course, it has a much larger image of Judy Garland, because she was much more famous when this classic movie was re-released in 1949)! Note that the poster says "A METRO-GOLDWYN-MAYER MASTERPIECE REPRINT" in the bottom right. This was a terminology used by MGM at this time for some re-releases, and it has caused some collectors to be confused! This poster is the original window card from the 1949 re-release of this movie, and is NOT a "reprint"! Note that this poster has been paperbacked. What is paperbacking? This means the poster was backed onto a paper backing (acid-free), that is similar in feel to that of the original poster (except somewhat heavier). It is a similar process to linenbacking, except that most collectors use linenbacking for one-sheets and paperbacking for half-sheets, inserts, window cards, and lobby cards. What IS paperbacking? Learn More Overall Condition and Pre-Restoration Defects with Quality of Restoration: very good. Prior to paperbacking, the window card was folded across the middle and it had creases along that fold. It had some tears and small paper loss around the edges, with some smudges and scuffs scattered in the image. Overall, the window card was in good to very good condition prior to paperbacking. The window card was nicely backed, and displays well! Learn More about condition grades 
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