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Auction History Result 4d0181 GILDA pressbook 1946 most iconic image of sexy Rita Hayworth in sheath dress, ultra rare! Date Sold 4/16/2023 Sold For: Login or Register to see sold price. An Original Vintage Theatrical Movie Pressbook (pb; measures 13" x 19 1/2" [33 x 50 cm]; 36 pages). Also included is an ad supplement that has 16 pages. (Learn More) Gilda, the classic 1946 Charles Vidor Buenos Aires Argentina romantic love triangle bad girl gambling casino crime film noir ("'Johnny, let me go, please let me go. I can't stand it any more...'"; "Now they all know what I am..."; "'I was true to one man once ...and look what happened!'"; "'I didn't think I'd be true to a man again as long as I lived...'"; "'I warned you to let me alone. And I mean it!'"; "There never was a women like Gilda!") starring Rita Hayworth (in the title role "as Gilda"), Glenn Ford, George Macready, Joseph Calleia, Steven Geray, Joe Sawyer, Ludwig Donath, Robert Scott, and Gerald Mohr. Note that the sheath dress that Rita Hayworth wears in the movie (designed by Jean Louis) certainly contributed greatly to the popularity of this movie! NOTE: Click on linked names to see a biography. Important Added Info: Note that we have only previously auctioned one example of this 1946 first release pressbook, and it sold for $802! Note that pressbooks were prepared prior to a movie being released. Often, changes would be made in a movie advertising campaign (billing of actors, different images, etc.), and the theaters would print up special supplements that they would send out with the pressbooks that had already been printed. These supplements are very rare, far more rare than the pressbooks themselves! Some pressbooks would have no supplements, some would have one, and some would have several. Also note that we have provided an image of the front and back covers of this pressbook, and of course, the winner of this auction will receive the entire single pressbook we are auctioning (plus any supplements or heralds described above)! Also note that this pressbook is complete and uncut! Given that theater owners received pressbooks partly in order to create their newspaper advertising, and quite frequently cut them up for that purpose, it is rare to find a pressbook that IS complete and uncut! Note: We have 15 images of this pressbook, but due to a space limitation, only TEN of the 15 images are displayed above. However, there is a "supersize" link to the right of those images that lets you see the other 5. Note that for the past 18 months, we have auctioned one of the most extraordinary collections of pressbooks ever assembled! What made it so extraordinary is that it contained lots and lots of extremely rare pressbooks, mostly from the 1930s and 1940s, including many that we had never auctioned before. In our last few regular auctions, we auctioned most of the last of this gigantic collection, and now, in this April Major Auction, we are auctioning the very last of them, and one quick look tells you that "we saved many of the very best for last"! This is your FINAL opportunity to buy from this extraordinary collection! Condition: good, NO CUTS. The pressbook is complete and uncut. The covers are separated at the spine. The cover was once folded near the middle, and there are creases and tears around the edges, with one 3" tear in the upper left of the cover, in the background area, and there is a piece of clear tape over it. The back cover has a fold across the middle and tears at the spine, with a piece of clear tape near the middle of the spine. Learn More about condition grades 
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