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Auction History Result 2m083 ROBERTA pressbook 1935 Irene Dunne, Fred Astaire & Ginger Rogers, die-cut cover, ultra rare! Date Sold 12/16/2018 Sold For: Login or Register to see sold price. An Original Vintage Theatrical Movie Pressbook (pb; measures 12" x 18" [30 x 46 cm]; 54 pages). Also included is an ad supplement that has 8 pages, and also 2 heralds that have 4 pages each (Learn More) Roberta, the 1935 William A. Seiter romantic musical comedy ("Jerome Kern's queen of musical romances brought to the screen in a glorious sunburst of song!"; "A heart-load of maddening beauties in gasping gowns... a fortune in furs... a ransom in jewels... in a song-studded romance of Paris in lovetime!"; "Jerome Kern's amazing musical stage success.. Ten times as tantalizing on the screen!"; "The brilliant hit of the music stage... Ten times as tantalizing on the screen!"; "A heart-load of maddening beauties draped in fashion's most ravishing creations... in a dream-drenched story of love time in Paris... told to the magic melodies of Jerome Kern"; "Jerome Kern's glorious musical romance... screened in a heart-warming sunburst of laughter and song... ten times as tantalizing as the sensational stage success!"; "Tingle to these dream-disturbing tunes"; "from the glorious play 'Roberta'"; "Book and Lyrics by Otto Harbach"; about a former Russian Princess who is now a famous Parisian designer, and her partner dies, leaving her half of the business to an American football player, who comes to help run the business, even though he knows nothing about it; Astaire plays a bandleader, and Rogers plays a fake Polish countess who was once Astaire's girlfriend) starring Irene Dunne ("the golden girl with the silver song"), Fred Astaire, Ginger Rogers ("America's Dancing Stars"; "The King and Queen of Dance unite in the Empress of Musical Shows!"), Randolph Scott, Helen Westley (in the title role as Roberta), Victor Varconi, Claire Dodd, "and Hollywood's rarest beauties in Oh!... What gorgeous gowns!". Note that this movie was early enough in Astaire & Rogers careers that they are billed under Irene Dunne! Also note that the parts played by Astaire and Rogers were much smaller in the original Broadway production (Astaire's role was played by Bob Hope!), but their parts were expanded for the movie version, and of course, several musical numbers were added. NOTE: Click on linked names to see a biography. Important Added Info: Note that this is an incredibly elaborate pressbook. It has a die-cut partial cover with an image of Irene Dunne that you can see Astaire and Rogers behind. It is filled with interesting promotion and images for this important movie!Note that when studios would prepare pressbooks they would often include a sample of the herald. Most often, the herald is no longer still with the pressbook. Sometimes, the herald by itself will sell for almost as much as the rest of the entire pressbook! This pressbook contains the original herald which is pictured next to the pressbook below. Also note that pressbooks were prepared prior to a movie being released. Often, changes would be made in a movie advertising campaign (billing of actors, different images, etc.), and the theaters would print up special supplements that they would send out with the pressbooks that had already been printed. These supplements are very rare, far more rare than the pressbooks themselves! Some pressbooks would have no supplements, some would have one, and some would have several. Almost every Academy Award winning movie would have a special "Academy Award winner" supplement. Also note that we have provided an image of the front and back covers of this pressbook, and of course, the winner of this auction will receive the entire single pressbook we are auctioning (plus any supplements or heralds described above)! Also note that this pressbook is complete and uncut! Given that theater owners received pressbooks partly in order to create their newspaper advertising, and quite frequently cut them up for that purpose, it is rare to find a pressbook that IS complete and uncut! Condition: good, NO CUTS. The pressbook is complete and uncut. The die-cut portion with Irene Dunne is completely separated (and has small paper loss in the top left above her head), and the other two-thirds of the fold out covers have tears and small paper loss between them. There is a "pictorial" section that is printed on newsprint and is fragile. The rest of the pressbook has some darkened pages and is folded across the middle. Someone once put some clear tape on part of the cover to hold it together. Obviously, one would prefer to find this pressbook in better condition, but it is almost impossible to find at all, and this one is complete and has many wonderful features. See our many images to get a sense of the condition of this pressbook and what is included. Learn More about condition grades 
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