eMoviePoster.comAuction History Result 6p221 WHEN YOU'RE IN LOVE trade ad '37 Grace Moore sings Minnie the Moocher with gestures! Date Sold 2/3/2013Sold For: Login or Register to see sold price. An Original Vintage Theatrical Trade-Ad (measures 9 1/4" x 12 1/4" [23 x 31 cm]; 2 pages) (Learn More) When You're in Love, the 1937 Robert Riskin & Harry Lachman Australia pretend marriage romantic musical ("Thrilling the world with madcap songs and romance!"; "Madcap rom-antics in Swingtime!"; "Gayest of all the Grace Moore hits!"; "Making your heart sing with a golden shower of melodies from Schubert and Verdi to Kern and 'Cab' Calloway!"; "Music by Jerome Kern"; "Lyrics by Dorothy Fields"; about an Australian opera star who wants to perform in the U.S., but can't unless she is married, so she hires a handsome artist to pose as her husband, but of course, they fall in love) starring Grace Moore, Cary Grant, Aline MacMahon, Henry Stephenson, Thomas Mitchell, and Emma Dunn NOTE: Click on linked names to see a biography. Important Added Info: From the 1920s on, studios would create elaborate trade ads, often in full color, and often using the finest artists of the day. They would run these ads in their studio yearbooks and exhibitor magazines, and they would also print those trade ads separately and mail them individually to theater owners, trying to get them to book that specific movie. Sometimes those books and magazines are separated and the ads, which now greatly resemble the individually printed trade ads, are sold individually. The trade ad offered here was removed from a yearbook or magazine. It can be framed and displayed (but many trade ads have different images on each side, so one must choose which side to display if it is framed!). Condition: very good. Learn More about condition grades
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