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Auction History Result 6p0615 HIGH SOCIETY trade ad 1956 Frank Sinatra, Bing Crosby, Grace Kelly & Louis Armstrong! Date Sold 11/24/2020 Sold For: Login or Register to see sold price. An Original Vintage Movie Trade Ad (measures 9 1/4" x 12" [23 x 30 cm]; 4 pages; unfolds to 12" x 21 1/4") (Learn More) High Society, the 1956 Charles Walters romantic love triangle musical comedy ("A hilarious low-down on high life!"; "They're all together for the first time!"; "Music & Lyrics by Cole Porter"; "A new high in the movie sky. M-G-M presents in VistaVision and color"; "The hilarious low-down on high life!"; "Based on a play by Philip Barry"; a musical re-make of "The Philadelphia Story") starring Bing Crosby, Grace Kelly (in her final movie role), Frank Sinatra, Celeste Holm, John Lund, Louis Calhern, Sidney Blackmer, Louis Armstrong (billed as "Louis Armstrong and His Band"), and Lydia Reed. Note that this was Grace Kelly's last film before retiring to marry Prince Rainier of Monaco. She wore her real-life engagement ring (featuring a 10.5 carat emerald cut diamond!) for her character's engagement. NOTE: Click on linked names to see a biography. Important Added Info: From the 1920s on, studios would create elaborate trade ads, often in full color, and often using the finest artists of the day. They would run these ads in their studio yearbooks and exhibitor magazines, and they would also print those trade ads separately and mail them individually to theater owners, trying to get them to book that specific movie. Sometimes those books and magazines are separated and the ads, which now greatly resemble the individually printed trade ads, are sold individually. The trade ad offered here was removed from a studio yearbook. It can be framed and displayed (but many trade ads have different images on each side, so one must choose which side to display if it is framed!). Condition: good to very good. The ad was removed from a studio yearbook, and there is wear around the edges. Learn More about condition grades 
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