eMoviePoster.comAuction History Result 3a030 SMILIN' THROUGH trade ad '41 art of Jeanette MacDonald & Brian Aherne by Jacques Kapralik! Date Sold 8/12/2012Sold For: Login or Register to see sold price. An Original Vintage Theatrical Trade-Ad (measures 9 1/2" x 12 1/2" [24 x 32 cm]; 2 pages) (Learn More) Smilin' Through, the 1941 Frank Borzage family relationship musical romantic murder melodrama ("The musical triumph in Technicolor"; "New Technicolor Masterpiece!"; "Based on the play by Jane Cowl and Jane Murfin"; about a man whose wife was murdered, and he adopts her orphaned niece, but when she grows up, she falls in love with the son of the man who murdered her aunt) starring Jeanette MacDonald ("Queen of song! Magic music!"), Brian Aherne, Gene Raymond, Ian Hunter, and Frances Robinson NOTE: Click on linked names to see a biography. Artist: Jacques Kapralik Important Added Info: From the 1920s on, studios would create elaborate trade ads, often in full color, and often using the finest artists of the day. They would run these ads in their studio yearbooks and exhibitor magazines, and they would also print those trade ads separately and mail them individually to theater owners, trying to get them to book that specific movie. Sometimes those books and magazines are separated and the ads, which now greatly resemble the individually printed trade ads, are sold individually. The trade ad offered here was printed individually (it comes to us from the daughter of a studio executive, whose father took them home as samples). It can be framed and displayed (but many trade ads have different images on each side, so one must choose which side to display if it is framed!). Condition: very good to fine. Learn More about condition grades
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