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Auction History Result

3f0313 LET US BE GAY pressbook 1930 Norma Shearer gets a makeover after her husband cheats, rare!

Date Sold 11/22/2022
Sold For: Login or Register to see sold price.


An Original Vintage Theatrical Movie Pressbook (pb; measures 17 1/2" x 22" [44 x 56 cm]; 8 pages) (Learn More)

Let Us Be Gay, the 1930 Robert Z. Leonard romantic love triangle divorce melodrama ("A Metro Goldwyn Mayer All Talking Picture"; about a frumpy housewife whose husband cheats on her with a beautiful woman, and the rejected woman gets a complete makeover and starts looking for a new man, but then her friend invites her to a party where he ex-husband is romancing a new woman, and they can't keep away from each other) starring Norma Shearer, Marie Dressler, Rod La Rocque, Gilbert Emery, Hedda Hopper, and Raymond Hackett
NOTE: Click on linked names to see a biography.
Important Added Info: Note that we have never before auctioned this pressbook!

Note that in December 2021, we were consigned a truly remarkable collection of pressbooks (the first 37 were auctioned in our December Major Auction, and the most expensive one sold for $17,500!). In our regular auctions since, we have auctioned hundreds more from this collection. Now we continue to auction more of these pressbooks, which is absolutely the finest collection of pressbooks we have ever been consigned. In this set of auctions, most of the ones we are auctioning are larger pressbooks, mostly 11" x 15" or larger. Some of them were folded at one time, but they were stored unfolded for many years, so we left them unfolded, and unless the new owner requests otherwise, we will send them unfolded, because re-folding them would likely lessen the condition. Many of these are ones we have either never auctioned before or only once auctioned before, sometimes many years ago. These were collected decades ago, which was the only time that many of these could be found, and after these auctions are over it may be years (or decades!) before some of these are offered again. They ARE that rare! Note that pressbooks from the 1930s are almost never found in great condition, and some of them (especially those printed during World War II, including all the MGM ones from that time) are printed on newsprint, and are hard to find in even lesser condition. We have several images from each pressbook. We have given each an overall grade, and ask that you look at our images to get a good sense of the condition of that pressbook, because, since they have many pages, it would take forever to describe their condition in detail. However, EVERY one of these pressbooks is complete and uncut!

Note that MGM pressbooks from this period were printed on a newsprint that was exactly like what was used in newspapers at that time, and it almost always ages terribly, resulting in incredibly brittle insides (see our images).

Condition: poor to fair, NO CUTS. The pressbook is complete and uncut. However, all of the pages of each MGM pressbook from this period were printed on a newsprint that was exactly like what was used in newspapers at that time (see above), and it almost always ages terribly, resulting in incredibly brittle insides. This particular pressbook is extremely fragile and someone made it worse by putting clear tape over parts of it, which has now darkened (see our images).
Learn More about condition grades

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