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Auction History Result 2b0069 BRIDE GOES WILD pressbook 1948 Van Johnson marries June Allyson, sexy Arlene Dahl, very rare! Date Sold 5/10/2022 Sold For: Login or Register to see sold price. An Original Vintage Theatrical Movie Pressbook (pb; measures 11" x 15" [28 x 38 cm]; 11 pages). Also included are 3 ad supplements that have 9 pages, 8 pages, and 2 pages. (Learn More) The Bride Goes Wild, the 1948 Norman Taurog romantic marriage wedding comedy ("MGM's picture of happy-go-lucky love!") starring Van Johnson, June Allyson, 'Butch' Jenkins, Hume Cronyn, Una Merkel, Richard Derr, and Arlene Dahl NOTE: Click on linked names to see a biography. Important Added Info: Note that we have never before auctioned this pressbook! Note that MGM created "newsprint only" pressbooks throughout World War II (due to paper shortages). After World War II, they had first continued with similar pressbooks, but they added a nicer cover to them, and this is one of those pressbooks! Note that pressbooks were prepared prior to a movie being released. Often, changes would be made in a movie advertising campaign (billing of actors, different images, etc.), and the theaters would print up special supplements that they would send out with the pressbooks that had already been printed. These supplements are very rare, far more rare than the pressbooks themselves! Some pressbooks would have no supplements, some would have one, and some would have several. Also note that we have provided an image of the front and back covers of this pressbook, and of course, the winner of this auction will receive the entire single pressbook we are auctioning (plus any supplements or heralds described above)! Also note that this pressbook is complete and uncut! Given that theater owners received pressbooks partly in order to create their newspaper advertising, and quite frequently cut them up for that purpose, it is rare to find a pressbook that IS complete and uncut! Condition: very good, NO CUTS. This pressbook is one of the ones created by MGM during World War II, when they had massive paper shortages, and it is not only entirely printed on newsprint, but also some very strange paper that aged poorly. It is uncut (and as far as we can tell, complete, but, as noted above, it can be very hard to tell with these MGM pressbooks made during World War II). We are grading this as "very good", and it has likely survived in about as nice condition as this ultra rare pressbook could have survived (because the interior pages are not really fragile). Learn More about condition grades 
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