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Auction History Result 1h0876 LOST HORIZON linen 18x42 English trade ad 1937 Hinchliffe art, Frank Capra, ultra rare! Date Sold 12/26/2021 Sold For: Login or Register to see sold price. An Original Vintage Linenbacked English Movie Trade Ad (measures 17 1/2" x 42" [44 x 107 cm]) (Learn More) Lost Horizon, the classic 1937 Frank Capra Shangri-La romantic fantasy religious mystery adventure melodrama ("Might spectacle of human emotions"; "Frank Capra's mightiest production becomes the greatest entertainment in all screen history!"; "Mightiest of all motion pictures!"; "Frank Capra's Greatest Production"; "Columbia's great Adventure of Tibet"; "James Hilton's immortal novel becomes epic entertainment!"; "From the novel by James Hilton"; "Screen Play by Robert Riskin"; nominated for the Best Picture Academy Award; about a plane with a group of very different English passengers, including two brothers, that crash lands in the Himalayas, and they find a group of Tibetan monks who live in a peaceful paradise where everyone seems to live forever, but will they stay, or will they try to return to England?) starring Ronald Colman (as Robert Conway), ("and a notable cast" including) Jane Wyatt, John Howard (as George Conway), Margo (as Maria), Thomas Mitchell, Edward Everett Horton, Isabel Jewell, H.B. Warner (nominated for the Best Supporting Actor Academy Award for this film; as Chang), and Sam Jaffe (as the "High Lama") NOTE: Click on linked names to see a biography. Artist: Jock Hinchliffe Important Added Info: Note that we have never before auctioned this 18x42 English trade ad, which has completely different art by Jock Hinchliffe! It came from The Cinema (an English trade publication catering to the British film industry from 1912 until 1975). Prior to linenbacking, the back of the trade ad featured portraits of Frank Capra & Ronald Colman (by Jock Hinchliffe) plus photos of supporting cast, scriptwriter Robert Riskin and author James Hilton. We believe that this may be the only artwork from this film to show Frank Capra!
UPDATED 12/22/2021: Note that a knowledgeable collector has provided more information about this trade ad and we have updated the Important Added Info section. What IS linenbacking? Learn More Overall Condition and Pre-Restoration Defects with Quality of Restoration: very good. As noted above, the ad had a different ad for Lost Horizon printed on the back, but fortunately, you can't tell that at all, except when you look at it through an extremely bright light, which, of course, would never happen when this is displayed. The trade ad had some tiny tears and tiny paper loss in the top and bottom of the vertical fold and some wear on that fold, perhaps because this was where it was bound into a trade magazine (see above). Overall, the trade ad was in very good condition prior to linenbacking. The trade ad was nicely backed, and displays well! Learn More about condition grades 
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