eMoviePoster.comAuction History Result 6t063 VOGUES OF 1938 English pressbook 1937 Warner Baxter & sexy Joan Bennett, ultra rare! Date Sold 5/29/2018Sold For: Login or Register to see sold price. An Original Vintage Theatrical English Movie Pressbook (English pb; measures 12" x 18" [30 x 46 cm]; 24 pages). Also included is an ad supplement that has one page, and also a herald that has 4 pages. (Learn More) Walter Wanger's Vogues of 1938, the 1937 Irving Cummings romantic musical comedy ("Walter Wanger models the most photographed girls in the world"; "the screen's first fun-and-fashion romantic comedy IN TECHNICOLOR"; about an "old" rich family that has lost their money, and they want their daughter to marry a rich man to remedy that, but she has other ideas) starring Warner Baxter, Joan Bennett, Helen Vinson, Mischa Auer, Alan Mowbray, Jerome Cowan, Marjorie Gateson, Dorothy McNulty, Alma Kruger, Polly Rowles Penny Singleton, "and The Most Photographed Girls in the World!" NOTE: Click on linked names to see a biography. Important Added Info: Note that we have never before auctioned this pressbook! Also note that when studios would prepare pressbooks they would often include a sample of the herald. Most often, the herald is no longer still with the pressbook. Sometimes, the herald by itself will sell for almost as much as the rest of the entire pressbook! This English pressbook contains the original herald which is pictured next to the pressbook below. Also note that pressbooks were prepared prior to a movie being released. Often, changes would be made in a movie advertising campaign (billing of actors, different images, etc.), and the theaters would print up special supplements that they would send out with the pressbooks that had already been printed. These supplements are very rare, far more rare than the pressbooks themselves! Some pressbooks would have no supplements, some would have one, and some would have several. Almost every Academy Award winning movie would have a special "Academy Award winner" supplement. Also note that we have provided an image of the front and back covers of this pressbook, and of course, the winner of this auction will receive the entire single pressbook we are auctioning (plus any supplements or heralds described above)! Also note that this English pressbook is complete and uncut! Given that theater owners received pressbooks partly in order to create their newspaper advertising, and quite frequently cut them up for that purpose, it is rare to find a pressbook that IS complete and uncut! Condition: very good to fine, NO CUTS. The pressbook is complete and uncut. This very large pressbook (which measures 12" x 18") was never folded (which is quite unusual with large pressbooks, because theater owners would almost always fold them so that they could be stored with lobby cards or one-sheets). Learn More about condition grades
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