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Auction History Result 9j107 CAMPARI linen 18x25 advertising poster 2007 the Hotel Campari entrance by Mario Testino! Date Sold 9/5/2017 Sold For: Login or Register to see sold price. A Linenbacked Advertising Poster (measures 17 1/2" x 25" [44 x 64 cm]) (Learn More) Campari is an Italian alcoholic liqueur that was invented in 1860 by Gaspare Campari and is currently produced by the Campari Group. It is a bitter made from the infusion of herbs and fruit in alcohol and water and is characterized by its dark red color. Until 2006, the red color was achieved with carmine dye, derived from crushed cochineal insects Artist: Mario Testino Important Added Info: Note that in 2007, Campari, the Italian liqueur company hired Salma Hayek to pose for images for a special calendar to celebrate the introduction of its new liqueur "Hotel Campari". They made posters of the 13 calendar images, without the calendar portions. We are offering those 13 posters, in 13 separate auctions. Here is how Campari describes the calendar on its website: "Campari celebrates Red Passion through its new, bold and provocative Hotel Campari - an intriguing blend of art and advertising. The Calendar, seen through the camera lens of world-famous photographer Mario Testino, is an exciting mythical destination, starring Salma Hayek, that invites further exploration into the mystery, intrigue and passion of Campari. Seductive vignettes where the Hotel Campari is depicted as a magical place where anything can happen. The Calendar takes the idea of boutique hotels, which are exciting places, and marries them to the brand: drinking Campari is about a moment of pleasure, of personal indulgences, but also a moment of sharing this pleasure with other people. This temptation is perfectly represented with a whisper like atmosphere in the Hotel Campari, a place where dreams and reality meet, bringing to life the Campari Red Passion." What IS linenbacking? Learn More Overall Condition and Pre-Restoration Defects with Quality of Restoration: very good. The poster was never folded. It was printed on a heavy stock and it had a few faint creases and tiny scuffs. Overall, the poster was in very good condition prior to linenbacking. The restorer backed the poster "in the European style", meaning that they did not do restoration to the minor defects described above. Learn More about condition grades 
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