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Auction History Result

4k0058 MOON OVER MIAMI pressbook 1941 Don Ameche, Bob Cummings, art of sexy Betty Grable by Vargas!

Date Sold 5/28/2020
Sold For: Login or Register to see sold price.


An Original Vintage Theatrical Movie Pressbook (pb; measures 14" x 20" [36 x 51 cm]; 20 pages) (Learn More)

Moon Over Miami, the 1941 Walter Lang Florida Everglades romantic musical ("Adaptation by George Seaton and Lynn Starling from a play by Stephen Powys"; "Lyrics and Music by Leo Robin & Ralph Rainger"; about two Texas girls losing an inheritance because of taxes and they travel to Miami to find rich husbands) starring Don Ameche, Betty Grable, Robert Cummings (Bob Cummings), Charlotte Greenwood, Jack Haley, Carole Landis, Cobina Wright Jr., Fortunio Bonanova, and Jack Cole. Note that Alberto Vargas did the artwork for the cover of the pressbook and the 24-sheet only on this movie, and both bear his signature. The pressbook explains that Vargas was commissioned to paint this image. Nowhere does it state that he did any of the other art for the movie, even though one of the one-sheets and the insert are often described as being Vargas art. It is my opinion that they are NOT drawn by Vargas, and certainly the pressbook backs that up.
NOTE: Click on linked names to see a biography.
Artist: Alberto Vargas
Important Added Info: Note that the image on the cover of this pressbook is by Alberto Vargas (billed as "Esqure's famed VARGA"). The same image was used on the 24-sheet and bears his signature. There is an interior article that says that Vargas was commissioned to paint this image. It says "Esquire's topnotch illustrator, Varga, provides the lovely lassie of the 24-sheet, heads the group of artists whose efforts ad immeasurable eye appeal to the Moon Over Miami campaign". That certainly seems to make it clear that he only did the 24-sheet and that the "group of artists" did the other art for the movie (and this is further backed up by the fact that the 24-sheet has his signature on it, as does the cover of this pressbook, which uses the same image, and none of the other posters have his signature). However, one of the one-sheets and the insert are often described as being Vargas art. It is my view that they are definitely NOT drawn by Vargas, and I think this pressbook backs that up.

Note that we have provided an image of the front and back covers of this pressbook (if the back cover is not the poster page, we photographed the interior poster page), and of course, the winner of this auction will receive the entire single pressbook we are auctioning (plus any supplements or heralds described above)! Also note that this pressbook is complete and uncut! Given that theater owners received pressbooks partly in order to create their newspaper advertising, and quite frequently cut them up for that purpose, it is rare to find a pressbook that IS complete and uncut!

Condition: fair, NO CUTS. Even though the pressbook is complete and uncut, it is extremely fragile, and has tears and paper loss around the edges of all pages, and it was folded across the middle. It also has tape down the spine. Obviously, one would much prefer to find this rare pressbook in much better condition, but it is still a wonderful reference to the posters from this movie.
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