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Auction History Result 6h450 PICKUP pressbook '51 one of the very best bad girl images, sexy smoking Beverly Michaels! Date Sold 11/20/2011 Sold For: Login or Register to see sold price. An Original Vintage Theatrical Movie Pressbook (pb; measures 11" x 14" [28 x 36 cm]; 8 pages). Also included is an ad supplement that has 2 pages (Learn More) Pickup, the 1951 Hugo Haas bad girl crime film noir (with an amazing number of hard-boiled taglines on the various posters [likely explained by the two different campaigns; see below]; "They gave her a bad name and she lived up to it!"; "Murder was her mistake... Marrying her was his!"; "Would you 'Pick-Up' this girl? - You won't if you know what's good for you"; "Don't be scared- ...I'm just a girl..."; "You can 'Pick Up' this girl... but you won't if you know what's good for you!"; "Marrying her was his mistake... Murder was hers!"; "Easy to 'Pick-Up' but you won't if you know what's good for you!"; "The low-down on a come-on girl!"; "Get in kid, there's always room for one more..."; about a beautiful young woman who traps an older man who wants her; she marries him and then plans to murder him!) starring Beverly Michaels, Hugo Haas, Allan Nixon, Howland Chamberlin, and Jo Carroll Dennison. Note that this is an unusual movie (aside from being one of the most classic bad girl movies ever!). It had two entirely different campaigns. The images were the same, but the coloring and taglines were different. There are two different one-sheets and two different title cards, and likely two different versions of the other size posters. It seems likely that they started with one campaign and then immediately either changed the campaign to the new taglines, or continued with both campaigns (we know this because one of the one-sheets has a lower litho number than the other, but not by much, so they both came out in 1951). We would think the vast majority of collectors would view both campaigns as first release, and many collectors would likely want to get an example from each campaign! If anyone knows more about this, please e-mail us and we will post it here. NOTE: Click on linked names to see a biography. Important Added Info: Note that pressbooks were prepared prior to a movie being released. Often, changes would be made in a movie advertising campaign (billing of actors, different images, etc.), and the theaters would print up special supplements that they would send out with the pressbooks that had already been printed. These supplements are very rare, far more rare than the pressbooks themselves! Some pressbooks would have no supplements, some would have one, and some would have several. Also note that we have provided an image of the front and back covers of this pressbook, and of course, the winner of this auction will receive the entire single pressbook we are auctioning (plus any supplements or heralds described above)! Also note that this pressbook is complete and uncut! Given that theater owners purchased pressbooks partly in order to create their newspaper advertising, and quite frequently cut them up for that purpose, it is rare to find a pressbook that IS complete and uncut! Condition: good, NO CUTS. There is some water staining in the bottom left of the front cover and in the bottom right of the back cover, affecting the one-sheet image on back. Learn More about condition grades 
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