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Auction History Result 2w117 PUBLIX THEATRES PUBLIX OPINION vol III book 2 hardcover book 1930 Paramount movies! Date Sold 12/14/2017 Sold For: Login or Register to see sold price. A Vintage Hardcover Book (measures 11 1/2" x 16" [29 x 41 cm]; 378 pages) (Learn More) Publix Theatres: Publix Opinion, the weekly newspaper magazine distributed by Paramount Pictures to their chain of theaters (in the 1920s and 1930s, the studios each owned major chains of theaters, and they would only show their own movies in those theaters; at some point in the 1930s, this was ruled to be a monopoly, and the studios were forced to sell their theaters to independent entities, and the theaters could not have a monopoly on the product from a specific studio). Publix Opinions was first published on April 24, 1927, and was published at least through the end of 1930. The newspaper magazine was aimed specifically at the theater owners it was sent to, and contained many technical articles about promoting movies, more efficiently running theaters, etc., and there were some artwork advertisements for upcoming movies included as well. I have seen a very few individual issues (they are very rare because they are printed on pulp paper, like old newspapers), but I have also seen a set of three bound volumes. Those bound volumes were distributed to theaters and they covered the issues from 1927 through 1930. This auction is for one of those bound volumes. See below for which issues it contains Important Added Info: This auction is for a bound volume for the weekly issues from November 8, 1929 to June 13, 1930. This is "BOOK 2" in a three book set that was sent to theater owners in early 1931. We are also auctioning "BOOK 3", which covers June 20, 1930 through December 26, 1930, in a separate auction. There was also a "BOOK 1" that covered earlier 1929 dates, but we were not consigned that volume. Also note that we have pictured the front cover, the title page, several interior 2-page spreads. Condition: good to very good. There is staining down the right of the cover, but it is solely on the front cover. The same is true of the blank back cover, on the left side. All of the interior pages are darkening, as they were printed on cheap newsprint, and have aged much the way 87 year old newspapers have aged. The pages are somewhat fragile, but not brittle at all and one can easily flip through them. Some of the interior pages have some darkening or light staining. See our many images to get a good sense of the condition of this magazine. Learn More about condition grades 
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