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Auction History Result

7p029 IZARRA 32x47 French advertising poster 1934 Spaniard on horse Zulla art for liqueur!

Date Sold 6/20/2017
Sold For: Login or Register to see sold price.


An Unfolded French Advertising Poster (measures 31 1/2" x 47 1/4" [80 x 120 cm]) (Learn More)

Izarra is a sweet liqueur made in Bayonne in the French Basque Country. Joseph Grattau, a botanist, bought the recipe in the late 19th century for a traditional Basque liqueur dating back at least to 1835. He renamed it Izarra (Basque for "the star") and began selling it from 1904 onwards. There are three varieties: Yellow Izarra (made with 13 herbs with a predominantly almond taste and is 80 proof), Green Izarra (made with 16 herbs and has a peppermint taste and is also 80 proof) and Izarra 54 (launched in 2012 and uses a recipe similar to the traditional Green Izarra from 1910 and is stronger at 108 proof). Izarra is drunk on its own, on ice or in cocktails, frequently with gin.
Artist: Zulla
Important Added Info: Note that we recently auctioned a poster very similar to this, but with a white background, and it auctioned for $201. This poster has a solid black background, and in our opinion, it is much more striking!

Condition: very good. The poster has three partial horizontal folds, with minor wear on those areas. It has some small tears in the blank borders and tiny paper loss in the upper right blank border, and small paper loss in the lower right blank border. See our super-sized image to get a good sense of the condition of this poster.
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