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Auction History Result

5a0235 GREAT ZIEGFELD TC 1936 William Powell, Myrna Loy, Luise Rainer, Best Picture, ultra rare!

Date Sold 7/12/2020
Sold For: Login or Register to see sold price.


An Original Vintage Theatrical Movie Title Lobby Card (LC TC; measures 11" x 14" [28 x 36 cm]) (Learn More)

The Great Ziegfeld, the 1936 Robert Z. Leonard (nominated for the Best Director Academy Award for this film) biographical romantic love triangle musical biography ("The greatest entertainment of our time!"; "300 girls"; "50 stars"; "10 shows in one"; "The sensation of the century!"; winner of the Best Picture Academy Award; a highly fictionalized biography of the legendary showman, Flo Ziegfeld) starring William Powell (in the title role as Florenz Ziegfeld), Myrna Loy (as Billie Burke), Luise Rainer (winner of the Best Actress Academy Award for this film; as Anna Held), Frank Morgan, Fanny Brice (in a cameo as herself!), Virginia Bruce, Reginald Owen, Ray Bolger (in a cameo as himself!), Ernest Cossart, Nat Pendleton, Harriet Hoctor, Joseph Cawthorn (billed as "Joseph Cawthorne"), Joan Holland, Raymond Walburn, and Esther Muir. Note that this movie gave Luise Rainer her second consecutive Best Actress Oscar. But soon after, she turned her back on Hollywood and moved to Europe. Perhaps that partly explains why she had such a long life (she passed away in 2014 at age 104)!
NOTE: Click on linked names to see a biography.
Important Added Info: Note that the last time we auctioned this title card was in a complete set 17 years ago! Also note that we have a scan of both the front and the back of this lobby card, which should greatly help you see what defects it has.

Condition: good. The card had pinholes in the corners and in the center of the top border. It had a light water stain in the lower right border extending 3" into the left of the bottom border (at a diagonal). It doesn't show much from the front except in the borders. The card's biggest defect was an irregular tear that ran from the bottom of the "Z" of "ZIEGFELD" through Powell's forehead and going down his cheek and entering his chin. There were light stains in those areas and also in the top of his collar. Someone put tape on the back of the defects at center and then also a piece of tape on the back of a pinhole at top center. They then performed restoration to the card, and they did a pretty nice job, because it displays well from a reasonable viewing distance and is not even that noticeable when looked at close up (I looked at the card through a bright light in order to discover the extent of the above defects). The restorer left alone the tack holes in the blank corners and the faint water staining described above. Please read the above and look closely at our images of the front and back of the card before bidding on this ultra rare card.
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