eMoviePoster.comAuction History Result 3x120 SWISS MISS trade ad 1938 Birnbaum & Hirschfeld art of Stan Laurel & Oliver Hardy, Hal Roach! Date Sold 1/28/2018Sold For: Login or Register to see sold price. An Original Vintage Movie Trade Ad (measures 9 1/2" x 12 1/2" [24 x 32 cm]) (Learn More) Swiss Miss, the 1938 John G. Blystone romantic Switzerland screwball comedy ("In a big, lavish, musical super feature"; "Original story by Jean Negulesco and Charles Rogers"; produced by Hal Roach; about two mouse trap salesmen who go broke in Switzerland, and they get jobs in a hotel, and get involved with a chambermaid who is actually a famous opera singer spying on her husband) starring Stan Laurel, Oliver Hardy (Laurel and Hardy), Della Lind, Walter Woolf King, Eric Blore, Grete Natzler, Adia Kuznetzoff, and Charles Gemora (as the man in the gorilla suit, in a memorable sequence where Laurel and Hardy are trying to move a piano over a rope bridge). Note that Charles Gemora played gorillas in many movies, likely because he owned a gorilla suit, and could do a somewhat convincing job portraying a gorilla. Just a few years later, Ray 'Crash' Corrigan would also start playing gorillas, and no doubt they competed for roles in every movie requiring a gorilla! NOTE: Click on linked names to see a biography. Artist: Abe Birnbaum & Al Hirschfeld Important Added Info: Note that this trade ad, which was removed from an exhibitor magazine, has great art of Laurel and Hardy on each side. They are clearly the work of two different artists, but who? The one with the writing above it looks similar to the work of Jacques Kapralik, but it is possibly Al Hirschfeld, who we are told experimented in the Kapralik style of montage art. We have no idea who did the art on the other side. If anyone knows more about either of these, please e-mail us and we will post it here. From the 1920s on, studios would create elaborate trade ads, often in full color, and often using the finest artists of the day. They would run these ads in their studio yearbooks and exhibitor magazines, and they would also print those trade ads separately and mail them individually to theater owners, trying to get them to book that specific movie. Sometimes those books and magazines are separated and the ads, which now greatly resemble the individually printed trade ads, are sold individually. The trade ad offered here was removed from an exhibitor magazine. It can be framed and displayed (but many trade ads have different images on each side, so one must choose which side to display if it is framed!).
UPDATED 99/99/2018: Note that a knowledgeable collector identified the artists as Abe Birnbaum & Al Hirschfeld! Condition: good to very good. The page was removed from a magazine (see above). Learn More about condition grades
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