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Auction History Result

5p424 BLACK MASK 3sh R10s cool image of woman accusing cowboy next to sheriff!

Date Sold 9/2/2010
Sold For: Login or Register to see sold price.


An Undated (probably 1910s) Re-release Vintage Theatrical Folded Three-Sheet Movie Poster (3sh; measures 41" x 81" [104 x 206 cm]) (Learn More)

The Black Mask, the 1916 silent western melodrama short ("Rancho Western Drama"; "That's the man!"). Note that this is a poster from the Unicorn Film Service. This was a company that in 1917 or so bought the rights to early 1910s movies and then re-released them, often with changed titles. In the case of this movie, it was originally released in 1916. I had long suspected this, but I got confirmation from exhibitor magazines from 1917 that had ads for the Unicorn Film Service, which explained that they had older movies available to be booked by theaters who were doing poorly with movies they were currently showing and wanted to replace them with something that would do better! If anyone knows more about this movie or the Unicorn Film Service, please e-mail us and we will post it here.
If you know who did the art (if any), please let us know.
Important Added Info: The poster was placed on to a very thin linen backing shortly after being printed (this was a common practice in the mid-1910s; in the later 1910s and 1920s they switched to using a kraftpaper backing). The purpose was to combine these large posters into a single piece and also to reinforce them, so that they would survive, when they were passed from theater to theater, and when they were put up on walls and taken down. All of the posters on the thin linen backing have round metal grommets in the corners, which allowed the posters to be hung by hooks. In the case of this poster, the linen did not age well, likely because the poster was stored folded up. The linen has significantly deteriorated along every fold, and there is paper loss in the poster along all folds. Such posters can be professionally removed from the original linen and placed on to a proper linen backing. I have done this to several such posters, and they end up looking wonderful, but in the case of this poster, it would require considerable expert restoration and likely be quite expensive.

Condition: fair. The poster was mounted on old linen and both the poster and the linen have deteriorated significantly . Please do not bid on this poster unless you can accept its defects described above or are willing to pay to have them properly restored!
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