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Auction History Result

3a049 MOM & DAD window card '45 Kroger Babb's racy Hygiene Sex Shocker, no one under 16 admitted!

Date Sold 12/11/2008
Sold For: Login or Register to see sold price.

An Original Vintage Theatrical Window Card Movie Poster (WC; measures 14" x 22") (Learn More)

Mom and Dad (released in other English-speaking countries as "Secrets of Life"), the 1945 William Beaudine high school premarital melodrama ("Who's that fellow dancing with 'my' girl?"; "It happens here, there -- Somewhere Every Night!"; "With an all-star Hollywood cast"; "Two Complete Shows Nightly, First Show at Dusk"; "NOTE... No one under 16 years of age can be admitted to this Hygiene Shocker unless with Parents! When you see it... You'll understand."; "The camera doesn't lie, This show will open your eyes!"; "It pulls no-punches, bold, vital, shocking"; "Once... in a lifetime... Comes a Presentation that Truly pulls no punches!"; "Now you can see the motion picture that dares discuss and explain sex as never before seen and heard!"; "The one, the only, the original..."; "Truly the world's most amazing attraction!"; "Extra-in person Elliot Forbes 'The secrets of sensible sex'"; "No one under high school age Admitted Unless accompanied by Parents!!"; "Everything Shown! Everything Explained!") starring June Carlson, Lois Austin, George Eldrege, Jimmy Clark, and Elliot Forbes (billed as "On the stage Elliot Forbes, the fearless hygiene commentator"). Note that this was a rather conventional melodrama of the 1940s, with a teen girl getting pregnant on her first date, and her boyfriend is killed, and her parents forgive her and help her resolve her situation. But the master showman, Kroger Babb, turned this into a major roadshow attraction, touring the country with the movie, and holding separate showings for teen boys and teen girls, with "no one under 16" admitted, and he had a famous "hygiene commentator" appear on stage to tell the teens "the birds and the bees" after the showing of the movie! It seemed a lot racier than it was in the innocent 1940s, and he was helped by the Legion of Decency, which banned the movie, thus making teens want to see it even more. He toured the movie around the country for a good ten years, at which point his protege David Friedman took over the movie, exhibiting it for another decade or so!
NOTE: Click on linked names to see a biography.
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Important Added Info: This window card was never folded. Often window cards would be folded across the middle, because that would make them 11" x 14", and they could then be sent with standard folded posters. Most collectors put an added value on a window card that has never been folded.

Condition: good to very good. There is a triangular area of water staining in the bottom right corner, but you can clearly see what is written there. There are stains and smudges around the edges of the card. Otherwise, the card is in pretty nice condition, and it has never had any restoration!
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