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Auction History Result 4a0265 JAZZ SINGER trade ad 1928 Auerbach-Levy silhouette art of Al Jolson in blackface, ultra-rare! Date Sold 4/5/2020 Sold For: Login or Register to see sold price. An Original Vintage Trade Ad (measures 12 1/4" x 18 1/4" [31 x 46 cm]; 2 pages) (Learn More) The Jazz Singer, the classic 1927 Alan Crosland musical biography ("Warner Bros. Supreme Triumph"; "Based upon the play by Samson Raphaelson as produced on the spoken stage by Lewis & Gordon and Sam H. Harris") starring Al Jolson (as Jakie Rabinowitz/Jack Robin), May McAvoy, Warner Oland (as Cantor Rabinowitz), Eugenie Besserer (as Sara Rabinowitz, Jolson's mother), Otto Lederer (as Moisha Yudelson), Robert Gordon (as the young Jakie Rabinowitz), Cantor Joseff Rosenblatt (a real life Cantor who was hired to perform the service in the movie), and Myrna Loy (in an early uncredited role!). Note that this movie is justifiably famous as the first "all talking" movie (even though it was only partially a talkie). Al Jolson was well known as "the world's greatest entertainer", and Samson Raphaelson loosely based his source stage play on Jolson's own life, and George Jessel played the lead on Broadway. When Warner Brothers went to make the first "talking picture" (the movie is widely referred to as the "first talking picture", although it was not "all talking"), they felt that "The Jazz Singer" with its music and strong dramatic content would make a perfect choice, but they went with Jolson in the lead role instead of Jessel. NOTE: Click on linked names to see a biography. Artist: William Auerbach-Levy Important Added Info: Note that this great two page trade ad is from the 1928 continuous first release of this classic movie. The great silhouette art of Al Jolson in this ad was only used on the back of the original program book, and NOT on any of the first release posters, so the only way to get a first release version of it is through a trade ad or a program book. From the 1920s on, studios would create elaborate trade ads, often in full color, and often using the finest artists of the day. They would run these ads in their studio yearbooks and exhibitor magazines, and they would also print those trade ads separately and mail them individually to theater owners, trying to get them to book that specific movie. Sometimes those books and magazines are separated and the ads, which now greatly resemble the individually printed trade ads, are sold individually. The trade ad offered here was removed from a February 1928 edition of Exhibitor's Herald and Moving Picture World. It can be framed and displayed (but many trade ads have different images on each side, so one must choose which side to display if it is framed!). Condition: good to very good. The two pages were removed from a trade ad and they are not attached and they have staple holes at the spine of each page. There are faint water stains in the top corners of both pages (see our image). Learn More about condition grades 
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