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Auction History Result 3g114 FANTASIA souvenir program book + ultra rare promo brochure '42 Disney, sent to exhibitors! Date Sold 12/10/2015 Sold For: Login or Register to see sold price. An Original Vintage Movie Souvenir Program Book (measures 9 3/4" x 12 3/4" [25 x 32 cm]; 32 pages). Also included is a promotional brochure that has 6 pages (see below). (Learn More) Walt Disney's Fantasia, the classic 1940 James Algar & Samuel Armstrong Walt Disney animated animation cartoon musical fantasy ("Walt Disney's Technicolor Feature Triumph") featuring Mickey Mouse and other cartoon characters created specifically for this feature movie, set to the music of classical composers including Leopold Stokowski, and Beethoven. Note that Fantasia had a very limited roadshow release which took place in several theaters with special audio equipment installed for the "Fantasound" system. This release started in late 1940 and continued into 1941, and these theaters often used home-made displays for the film. Throughout 1941, RKO negotiated with Disney to make a much shorter version of the movie in mono which could be shown in theaters without the need for special equipment. Disney finally agreed, and let RKO create a heavily edited version (he refused to edit it himself) which was released in early January of 1942. Regular posters were printed with a 1941 NSS number (it's not uncommon for films that are released near the start of a year to have a NSS from the previous year), and that is when the film had its first general release. So almost ALL of the known "first release" posters are from the 1942 continuous first release (with 1941 NSS numbers). The only pre-1942 advertising that we have seen are window cards, 8x10 stills and heralds from the theaters with the special "Fantasound" equipment. NOTE: Click on linked names to see a biography. If you know who did the art (if any), please let us know. Important Added Info: Note that we have auctioned many examples of the first release Fantasia program book over the years, but this is only the second time we have auctioned this really cool 6-page promo brochure that was sent to exhibitors along with an example of the program book. Disney knew that Fantasia was very "high brow", and so he only released it in New York City at a single theater, and also in select theaters in other major cities. After it had been playing for one year, he sent this promo brochure, plus a program to theater owners across the country, with a full-page full-color image of the one-sheet on one page of the brochure, information about the movie and images on the other pages, and a full-page letter from the Vice President of Disney to exhibitors, asking them to book this movie so that they could "give your box office and your patrons the treat of all time!". The letter notes that 500,000 of the program books were sold to the public at 25 cents each, which would explain why we have auctioned many of them over the years. Note that we have provided an image of the cover and several of the pages of this 32-page program. You can use these images to determine the exact condition of it from our super-sized image, but realize that there are many other pages you are not seeing. Condition: good to very good. One of the pages of the 6-page tri-folded brochure is almost completely separated from the other pages. There are some smudges and small tears scattered around the edges of the pages. The program book was lightly folded down the middle at one time. See our images to get a good sense of the condition of these items. Learn More about condition grades 
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