eMoviePoster.comAuction History Result 3g040 LUCERNA SUIZA printer's test 27x42 Swiss travel poster 1960s boat by the Kapellbrucke! Date Sold 1/17/2019Sold For: Login or Register to see sold price. An Unfolded Swiss Travel Poster (measures 26 1/2" x 41 1/2" [67 x 105 cm]) (Learn More) Lucerne Suisse & Lucerna Suiza & Luzern Schweiz (all translate to "Lucerne Switzerland"), the 1960s Swiss travel poster encouraging Spanish, German or French-speaking people to visit Lucerne, Switzerland. This poster features an image of two sexy women passengers on a boat traveling by the Kapellbrucke (Chapel Bridge). Note that we have seen this poster printed in French, German, Spanish and without any text (the image has also been used by KLM Royal Dutch Airlines). If you know who did the art (if any), please let us know. Important Added Info: This is a very rare uncut printer's test poster (often referred to as a "printer's proof")! Before a poster was printed in large quantities, the printer would print a limited number of posters as "test" posters. Because they needed to be shown to people at the studio, people in the art department, the stars, etc, they would print a number of test posters and distribute them to these people. Some of them would be fully trimmed, but often they would leave the color chart on the left edge of many of the posters, which added an extra inch to the width of the poster (which explains why the poster measures 26 1/2" x 41 1/2" [67 x 105 cm]). Once these printer's test posters were shown to the various people in a position to "OK" them, the printer would print the full print run of the posters. Not only is a printer's test poster far more rare than a regular poster, but it is also 100% genuine as there is no fear of purchasing a reproduction! Condition: good to very good. Learn More about condition grades
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