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Auction History Result

2a018 MIT FORMA INS FREIE 33x47 German advertising poster 1920s photomontage of couple in beachwear!

Date Sold 12/8/2019
Sold For: Login or Register to see sold price.


A Paperbacked German Advertising Poster (measures 32 3/4" x 46 3/4" [83 x 119 cm]) (Learn More)

Mit Forma Ins Freie (literally translates to "With Forma into the Outdoors"), the 1920s German advertising poster promoting the purchase of Forma bathing suits and beachwear, and featuring a modernist photo montage of a man with a woman holding an umbrella. The inter-war period, when photomontage was widely used as a persuasive medium, represented the apex of the genre. Photomontage was used for publicity and propaganda, particularly by artists affiliated with Constructivism, Dada, Surrealism, and the Bauhaus. In its dynamic reassembly of image and text, photomontage offered a visually stimulating picture with claims to documentation due to the photograph's purported status as a document of the real.
If you know who did the art (if any), please let us know.
Important Added Info: Note that this poster has been paperbacked. What is paperbacking? This means the poster was backed onto a light paper backing (acid-free), that is similar in feel to that of the original poster (it means that the poster must be handled carefully, as the backing does not give it much added strength, but it is similar to having an unrestored poster, and yet it has been properly preserved). It is a similar process to linenbacking, except that most collectors use linenbacking for one-sheets and paperbacking for half-sheets, inserts, window cards.

What IS paperbacking? Learn More

Overall Condition and Pre-Restoration Defects with Quality of Restoration: very good to fine. Prior to paperbacking, the poster was never folded. It had a few tiny tears in the borders. Overall, the poster was in very good to fine condition prior to paperbacking. At some point after it was backed, it acquired new tiny tears in the borders, in the poster and in the backing, but they are truly very minor.
Learn More about condition grades

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