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Auction History Result 2k052 PERSIL 36x51 Swiss advertising poster 1950 Donald Brun art of children with this detergent! Date Sold 12/13/2018 Sold For: Login or Register to see sold price. An Unfolded Swiss Advertising Poster (measures 35 1/2" x 50 1/2" [90 x 128 cm]) (Learn More) Persil is a brand of laundry detergent created in 1907 by the German company Henkel. It is notable because it was the first commercially available "self-activated" laundry detergent and it was a significant chemical breakthrough. During the washing process, oxygenated perborate forms small bubbles, doing the "work of the washboard", saving consumers time and rendering the historic method of "sun-bleaching" (by laying clothes out in the sun) unnecessary. The name is derived from two of its original ingredients, sodium perborate and sodium silicate. Today, Persil is sold in several countries in powder, liquid detergent, liquid capsule, liqui-gel, and tablet forms. Artist: Donald Brun Important Added Info: Donald Brun was a Swiss artist who was born in 1909 in Basel and died in Clarens in 1999. After his apprenticeship as a publicity illustrator, he attended several art classes in Basel and Berlin. Starting in 1933, he worked as a freelance artist for many important companies in Switzerland, and he was a founding member of the Alliance Graphique Internationale (AGI). Brun designed a large number of remarkable posters, mainly for consumer goods, and he gained a reputation as one of the most successful graphic designers in Switzerland. His posters are considered outstanding in terms of brilliance of color, displaying subtle humor and solid craftsmanship. He never restricted himself to a single style, his creativity required freedom from fixed rules, but he always brought across the advertising message intended by his clients with great professionalism. Condition: good to very good. There is a 5-6" tear at lower right and there are some paper remnants on back. It is otherwise in generally nice condition. Learn More about condition grades 
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