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Auction History Result

8s375 IT HAPPENED TOMORROW die-cut Spanish herald '44 wonderful image of newsboy carrying herald!

Date Sold 7/24/2016
Sold For: Login or Register to see sold price.


An Original Vintage Theatrical Spanish Movie Herald (measures 3 3/4" x 5 1/2" [10 x 14 cm]) (Learn More)

Rene Clair's It Happened Tomorrow, the 1944 Rene Clair fantasy newspaper journalism comedy ("This picture is about a guy who gets hold of tomorrow's newspaper Today and knows everything before it happens"; "Paper, Lady? Special for you Tomorrow's newspaper! All about the jam your boy friend's getting into- before he gets into it!"; "Paper, Mister? All about your moider or your marriage--got to read it to find out which."; "It's the funniest thing on the screen!"; "He was 24 hours ahead of the rest of the world!"; "He saw tomorrow's newspaper today!"; about a reporter who can see tomorrow's headlines today and the unexpected complications it causes) starring Dick Powell, Linda Darnell, Jack Oakie, Edgar Kennedy, Sig Ruman, John Philliber, George Cleveland, Edward Brophy, Paul Guilfoyle, and Marion Martin
NOTE: Click on linked names to see a biography.
Important Added Info: Note that this is one of the coolest heralds ever! It has a full-color image of a newsboy (with the name and credits of the movie below him), and his arm is die-cut so that a newspaper style Spanish herald can be inserted in there. The folded up newspaper style herald is another herald for this movie, with images of the stars on one side and a faux newspaper on the other side (see our images of both sides of each piece).

Please note that Spanish heralds, like U.S. heralds, were printed in very large quantities, and then sent to individual theaters in Spain, and they would sometimes have the backs of them overprinted with their theater name and specific play dates. But because a movie might play in Spain for a period of a year or two (traveling from theater to theater), there is no guarantee that the date overprinted on the back of the herald is the same as the date that the herald was first printed (and the date that the movie first played in Spain).

Therefore, we don't list the date overprinted on the back of a herald as the date of the herald unless we know that was when the movie first played in Spain. If we believe the herald was printed earlier, then we use that date. If it is important to you that the date on the herald is the date the movie first opened, then please look at our image of the back of this herald to see if there is a different date printed on it.

Condition: very good to fine.
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