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Auction History Result

1m074 ALBERTO VARGAS/JACQUES KAPRALIK trade ad '43 Du Barry Was a Lady + Presenting Lily Mars!

Date Sold 10/9/2016
Sold For: Login or Register to see sold price.


An Original Vintage Movie Trade Ad (measures 9" x 12" [23 x 30 cm]; 2 pages) (Learn More)

Alberto Vargas was a Peruvian artist from the 1920s to the 1980s. He has worked as a poster artist on films such as Ziegfeld Follies and The Sin of Nora Moran (frequently named as one of the greatest posters ever made). He may be best known for his World War II era pin-up art that appeared in Esquire magazine and was used as nose art for many military aircraftAND Jacques Kapralik was one of the two main caricature artists who worked for MGM from the 1930s to the 1950s (the other was of course Al Hirschfeld). His art was created in a most unusual way! He would create actual collages out of pieces of paper, and then they would be photographed (sometimes his collages were 3-dimensional!). His artwork is very distinctive and immediately recognizable. His caricature art promoted top MGM movies of the 1940s including: Silk Stockings, Designing Woman, Best Foot Forward, Presenting Lily Mars, and Two-Faced Woman, among many others!
Important Added Info: From the 1920s on, studios would create elaborate trade ads, often in full color, and often using the finest artists of the day. They would run these ads in their studio yearbooks and exhibitor magazines, and they would also print those trade ads separately and mail them individually to theater owners, trying to get them to book that specific movie. Sometimes those books and magazines are separated and the ads, which now greatly resemble the individually printed trade ads, are sold individually. The trade ad offered here was removed from a 1943 issue of The Lion's Roar, the MGM studio magazine. It can be framed and displayed (but many trade ads have different images on each side, so one must choose which side to display if it is framed!).

Condition: very good.
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